Courses

Laurel Papworth teaches social network, social media and online community courses both in classrooms and computer labs. Public courses are available- see links below -  or training can be brought in house to your computer lab, or (without computers) to your boardroom or training room. If you are interested

In-company training

The courses below are available as:

• one or two hour presentation
• 1/2 day seminar
• full day or 2 day workshops

Please contact me for more information, course outlines, costs and dates:

• Web 2.0 – Facebook, blogs and Marketing
  Introduction to the concepts of social media marketing.
• Monetization – Revenue streams and social networks
  Social networks are not only for marketing and PR but also revenue streams themselves.
• The Social Media Audit
  Finding what customers are saying on social networks, and the impact of staff who blog.
• How to Build and Manage Online Communities and Forums
  Managing your own forums, moderators, promotions, events and developing the community.
• Creating and Running a Social Media Campaign
  Working through the five steps of a social media campaign from listening to doing to measuring.
• Engaging with Social Networks
  Finding the right bloggers and networks and how to work alongside them.
• Managing the Conversation
  Tracking news and comments and videos and forum posting and tweets in a manageable way.
• Social Media Measurement
  Understanding the metrics and measurements – media monitoring for social media sites
• How to Blog in a Corporate Environment
  Practical, hands-on, course specifically for building a channel for corporate and enterprise through blogs.
• Government 2.0 and Social Media Case Studies
  This course takes Governments (Australia, Singapore) through local case studies. Can be adapted for China and Malaysia.
• Enterprise 2.0 and Communications What is the impact of social media behind the firewall? Wikis for collaborative knowledge management etc.
• Social Media for H.R. and Recruitment
  an indepth look at LinkedIn and other social network sites and the impact to H.R.
• Social Media Guidelines and Behaviour Issues for the Enterprise
  Workshop guidelines for staff to understand the impact beyond email policies of Facebook status updates and so on.
• P.R. Crisis Management and social media.
  The impact to P.R. of social media, the need for social ‘media training’ and putting out the fire.
• Developing a social media press release
  workshop to help PR professionals prepare social media press releases for the blogosphere and Twittersphere.
• Social Media and Customer Service
  When the customer ask a question about a product, it’s not marketing or PR who answer. Social networks for CS interaction.
• Social Media: Only Facebook
  Facebook for marketing, setting up pages, joining groups
• Social Media: Only Twitter
  Establishing a brand presence on Twitter

I have course outlines, learning outcomes, example clientele (Australia and overseas), and courseware for these courses. Please contact me.

Past courses include:

A hands-on, computer-based How To Do A Social Media Marketing Campaign -

How to Blog for Business (more info

)

SINGAPORE 26th October 2009 $620 SGD BOOK HERE How To Blog For Business

HONG KONG 9th November 2009 $450 USD BOOK HERE How To Blog For Business

SYDNEY March 2010

BRISBANE March 2010

Social Media Campaign (more info)

Brisbane March 19 2010 $490 AUD Book HERE 2010

Sydney 21 May 2010 $490 BOOK HERE

Melbourne 28 May 2010 $490 Book Here

SYDNEY 23rd October 2009 $490 AUD BOOK HERE Social Media Campaign

SINGAPORE 28th October 2009 $620 SGD BOOK HERE Social Media Campaign

HONG KONG 11th November 2009 $450 USD BOOK HERE Social Media Campaign

BRISBANE March 2010

7th August in Melbourne, 10th August in Sydney, last week August Singapore

More information here.

Short URLs

Hong Kong http://bit.ly/wOG4j Singapore http://bit.ly/zfst3

Blog http://bit.ly/ZWqpE FB & Twitter http://bit.ly/48h33z

General course page http://bit.ly/GckBx