Yammer – Corporate Twitter in Enterprise 2.0

If you read my last but one post, you ‘ll have read the list of Australian CEOs that Twitter. Here’s a corporate version of Twitter called Yammer:

What’s happening at your company?
Share status updates with your co-workers.

Your Network


Yammer is a tool used to communicate, share, and stay in touch with others in your organization through the exchange of short frequent messages. These messages are aggregated into a feed that is private to your network. Only others with confirmed email addresses from your organization can view and post messages to your feed.

Your Yammer network name is the hostname of your email address. For example, you can only log in to the Geni Yammer network if you have verified that you have a valid @geni.com email address. Once you have verified that you have a valid email address from your organization, you can log in to that network to view and post messages.


It just won the main TechCrunch award at the Crunchies.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Yammer – Corporate Twitter in Enterprise 2.0

  1. Yammer really interests me.
    I wonder at the fact they have nothing on their site about security and how they guarantee that only people on your email network are able to access your posts.
    It would be great if they could have functionality to invite clients & business partners with restricted access (eg. to certain hash tags).
    Will definitely keep an eye on Yammer :o)

  2. I agree with Julie: we need more information. At $1 per employee per month, we’d been spending plenty and would want some more information.

    What about companies under regulatory regimes that mandate retaining all important information? There’s no way to get that information from Yammer.

    As well as the confidentiality information Julie mentioned, we’d need some guarantees about availability.

    And, if you’re trying to make nice with companies, it would be good if there was some mechanism for companies to claim back networks not started by them.

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