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Yahoo! gets Del.icio.us


MediaPost article:
Yahoo! Buys Bookmarking Community
by Gavin O’Malley, Monday, Dec 12, 2005 6:00 AM EST
INVESTING FURTHER IN THE COLLECTIVE intelligence of online communities, Yahoo! on Friday said it acquired the bookmark-sharing site Del.icio.us. Financial terms of the deal were not disclosed. The move comes less than a year after Yahoo! acquired Flickr, an online photo-sharing site that, like Del.icio.us, derives its value from user interaction.

Ratings and trusted sites are currency in online communities, and whoever nails it down, will win the battle. Wiki lists are a substantial part of the war. One mark to Yahoo!.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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