Artificial Intelligence: Marketing and ChatGPT 2 Day Workshop in Sydney in February 2024

Intensive Two Day Marketing and ChatGPT Course: AI for your business in Sydney February 2024.

Let’s face it – marketing isn’t what it used to be. Remember the days of print ads and billboards?  Social Media and viral videos? Well, AI’s turned that on its head! It’s like having a super-smart assistant who never sleeps – automating, optimising, and revamping almost every aspect of the marketing process across industries. Whether it’s the buzz of retail, the pulse of healthcare, the warmth of hospitality, or the challenge of education, AI’s making its mark everywhere.

But here’s the real scoop: if you’re in marketing, you can’t just keep up; you need to be the trailblazer! And that’s exactly what this two-day intensive course is all about.

Just the facts? Sure!

• Sydney CBD location, Laurel and Linda are your mentors
• February 26th and 27th, 2024
• Introduction to the different AIs and how they relate to marketing and communications
• Structured Prompting – better outputs need better prompts
• GPTS – using agents to create websites, book appointments and more.
• Story and GPT – crafting content quickly and efficiently
• Marketing Strategy and campaigns, advertising and more can be helped by Artificial Intelligence
• Social Media strategies, campaigns and calendars co-managed by Generative AI.

Dates and Location for 2 Day Marketing and AI course

26th/27th February in Sydney CBD. Location to be confirmed.

Who is this course for?

“AI for Marketing: The Insider’s Guide to Future-Proof Your Career” As AI and ChatGPT tools make a big impact on jobs, staying ahead of the game is a challenge.

1. Career Level-Up: Got your eye on a new job that’s all about AI? Whether you’re an intern dreaming big or a mid-level marketer aiming higher, this course is your secret weapon to stand out in the AI crowd.
2. Be the Boss of AI in Marketing: Hey there, Marketing Directors and Managers! Want to keep your edge sharp in this fast-paced digital world? Dive into AI with us and lead your team into the future, armed with the latest and greatest in tech.
3. Back in the Game: Taken a career break? Raising kids or just took some ‘you’ time? This course is your express ticket back to the workplace. Show ’em you’re not just back – you’re ahead of the curve with AI smarts!
4. Small Business, Big Dreams: Running a small business and need to do your own marketing? Learn how AI can help you fight against big-budget marketing.
5. Tech Enthusiasts, Assemble!: If you’re the kind who gets a kick out of all things tech, this course isn’t just educational – it’s a playground for your brain! Get hands-on with AI and have fun while you’re at it. Let’s geek out together!
6. Freelancers Seeking the Edge: Freelance marketers, this one’s for you! Add AI expertise to your toolkit and watch your client list grow. Be the go-to guru for AI-powered marketing solutions: not just a fad but a big shift for both you and your clients!
7. Boost Your Creative Juices: Feel like your creativity hit a plateau? Let AI be your muse! Learn how AI can inspire new ideas for campaigns – let’s get rid of blank page syndrome once and for all! 

Course Curriculum: What’s inside the AI toolbox? 

We’re not just talking about any ChatGPT course here! This is your golden ticket to mastering AI in marketing. Get ready to dive deep into the AI toolbox that’s reshaping marketing as we know it.

• AI 101 for Marketers: Forget the yawn-inducing techie stuff. We’re talking real-life, time-saving, efficiency-driving AI magic! Get started the minute you arrive with hands-on exercises. Don’t forget your laptop and charger!
• Strategy with a Twist of AI: Ever wondered how to weave AI into your marketing strategy without a hitch? We’ve got you covered, from streamlining workflows to decoding customer minds with predictive analytics. Focussing specifically on multichannel marketing strategies.
• Prompt Crafting, but Make It Art: Let’s turn those mundane prompts into gold – it’s all about asking the right questions. Structured prompting (from Few Shot to Chain of Density and more) as well as branding prompts are covered.
• Content Creation for Storytelling with ChatGPT: Social media posts that pop, emails that click, web pages that dazzle – let AI be your creative sidekick. Work smarter not harder on your messaging and comms. 
• Your Social Media Calendar, Supercharged by AI: Imagine a calendar so smart, it practically does the posting for you.
• Data-Driven Marketing: The AI Edition: Dive into the deep end of data, customer segmentation, and personalization. It’s like detective work, but cooler.
• Chatbots & Virtual PAs – Your New Best Friends: We’re showing you how to bring these AI geniuses into your team without any drama.
• The AI Dos and Don’ts: Navigate the choppy waters of AI ethics, because nobody wants an AI oops moment!
• Legally Speaking in AI: Copyright, plagiarism, compliance – we’ve got the lowdown on staying in the clear in the AI world.
• Peeking into the AI Crystal Ball: Get the inside scoop on the hottest AI trends and real-world marketing wins.

Learning Outcomes

What will you master by the end of the course? 

1. Unlocking AI’s Marketing Secrets: Dive deep into the world of Generative AI and discover how it can co-write your marketing strategies, making them more effective and impactful. Faster and smarter!
2. Prompting Like a Pro: Master the art of crafting prompts that work wonders with ChatGPT and similar AI tools, getting the best possible responses every time.
3. Creative Content Alchemy: Use AI to turn your ideas into captivating content for all your digital channels, from eye-catching social media posts to engaging email campaigns.
4. Choosing the Right AI Tools: Get hands-on experience with a variety of AI tools and learn how to pick the perfect ones to enhance your marketing tactics. From ChatGPT to Bard, Stable Diffusion and Midjourney, Runway and Whisper, which tool is right for you and YOUR organisation? 
5. Data Insights Wizardry: Become a wizard at interpreting data, using it to create more personalised and effective marketing strategies that resonate with your audience.
6. Friendly AI Assistants: Set up AI chatbots and virtual assistants that not only help out but also charm your customers, enhancing engagement and satisfaction. Add ChatGPT to your website, or create a GPT Agent for staff. 
7. Navigating AI with Integrity: Learn the ins and outs of ethical AI use in marketing, ensuring your strategies are not only effective but also responsible and compliant. System cards, datasheets, policies and regulations are addressed: learn how to stay uptodate in your industry’s approach to AI. 
8. Boosting Your ROI: Develop the knack for tracking and improving the ROI of your AI-driven campaigns, making sure every decision is data-driven and impactful. Whether it’s the advertising algorithm (AI driven ads), newsfeeds, SEO (semantic AI) or other, this course will ensure you have a foundation in the numbers and statistics. 
9. Staying Ahead in AI: Keep yourself updated with the latest AI trends and technologies, future-proofing your skills and ensuring you’re always one step ahead in the marketing game. We specifically show you tools to stay uptodate on news and changes in AI. 

Finally: 

By the end of this whirlwind tour, you’ll be doing more than just grasping AI concepts. You’ll be crafting killer AI-fueled marketing strategies, creating content that turns heads, and picking tools like a pro. Analyse case studies like a detective, boost your ROI, and charm your customers like never before.

So, are you ready to ride the AI wave in marketing? Let’s do this!
EarlyBird until 1st February and Double Trouble is two people, please email pa@laurelpapworth.com with second name and contact details.