3 Day Social Media Workshop (Advanced)

Are you interested in a 3 Day Advanced Social Media workshops covering Social Media Strategy and Campaigns, Facebook/Instagram Business Suite/Business Manager, Content Calendars and Social Media Tools, Analytics, Algorithms and Reporting? Next course 8th December to 10th December 2022 in Sydney, Australia.

Curriculum for 3 Day Advanced Social Media Workshop

  • Writing Social Media Strategy Documents Before you build a social media campaign, you need a strategy. This section takes the attendee through all nine steps of building a Strategy including: Purpose and Values and determining why and what customers will follow on social media sites, Influencer and Blogger Relationship strategies – how to determine who will help promote your products online and how to encourage Instagram users, and bloggers and Facebook users to connect  with you. Strategy is not a campaign document or a content calendar but a “whole of organisation” approach. WITHOUT A STRATEGY WE ARE JUST SLAPPING UP POSTS TO RANDOM AUDIENCES and then having to BOOST THEM to get RESULTS. STOP THAT ! 😛
  • The 7 Steps of Social Media Engagement Developing social media from an organisational evolutionary perspective. The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. IDENTIFYING DIFFERENT TYPES OF ENGAGEMENT PLAYS INTO ALGORITHMS and LEVERAGES IMPRESSIONS.
  • Social Media Content Calendars with Tools and Apps We cover the importance of a content calendar for optimising algorithms and newsfeeds. Also a programming guide should include an influencer diary, an engagement schedule a promotions calendar and other diary/calendars. No more excel spreadsheets and adhoc posting, let’s optimise your content calendars! MORE TOOLS = LESS TIME, LESS RESOURCES SPENT ON SOCIALS.
  • Business Manager, Business Suite, Social Media Campaigns – advertising and promotions Learn how to build a hub and spoke (website PLUS social) approach to facilitate in-depth, community building online engagement. We work through The Five Steps of a social media campaign from monitoring dashboards and social media automation tools to campaign lifecycle to measurement and analytics. No matter whether your campaign is to promote a product or service, to recruit new staff or to offer online customer service, these 5 steps are critical to effectively engaging in social media. Campaigns include promotions, advertising, and call to actions. LETS FIX YOUR AD ACCOUNT, YOUR BUSINESS MANAGER, YOUR AUDIENCES, YOUR FACEBOOK PAGE, INSTAGRAM ACCOUNT, LINKEDIN GROUP – ASSETS NEED TO BE MANAGED
  • Social Media Analytics There are Key Performance Indicators in  social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on. We look in depth at tools and analyse statistics and bottom line figures in social media. Write your reports! WITHOUT NUMBERS YOU ARE IN THE DARK. How can you do more that works and less that doesn’t without diving into ANALYTICS?

Want to learn Advanced social media in a Public class with others? This is a cost effective way of learning what I privately mentor, but in a public class.

  • Take your social media to the next level
  • Hands-on – bring your laptop and charger
  • Lunch included
  • Sydney CBD (others occasionally, will be noted)
  • Run every 6 months.

One Ticket to 3 Day Advanced Social Media

$1750 /3 days

$583 per day per person

$2900 for TWO people – bring a friend or colleague!
Small group

8th December to 10th December 2022 in Sydney, Australia.

Enquire: Late May 2023 for the next one

Prerequisites for the Social Media Advanced Course

While they are most appropriate for Social Media Managers with reasonable experience, I am happy to talk to you about taking your social media to the next stage. If you prefer private training consider my Blue Mountains classroom (one to three people), or at your office training room, or over zoom (over 6 months and cost effective).

Date and Time, Ticket Information

Starts Wednesday 8th December at 9:30am

Level 5/20 Bond Street Sydney.

Finishes at 5pm each day (Thursday 9th and Friday 10th). Bring you laptop and mobile phone – and chargers for the both! Lunch and light refreshment is included on all days. Full Refunds available until 30 days before, enquire if you need to transfer to another course. Covid rules apply.

This 3 Day Social Media course is a mix of lecture, group challenges and computer based exercises (bring your own laptop – remember the power supply!). Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring.  See Day by Day Schedule below to learn more. This course has been very popular for corporate organisations in Australia and in Singapore and is now being offered as a public class, publicly suitable for small to medium size businesses, consultants and hobbyists wanting indepth social media knowledge. 

Central Finance Office needs a proposal and/or quote?

If you have any questions, want to run this privately for a conference or offsite, need a specialist Proposal etc, please email us with question, dates and detailed request. A GST Invoice/Receipt is issued if booked online, but sometimes Head Office needs more. Small business individuals can also email to see if it’s possible to attend a one-on-one 3 Day course at my training room in the Blue Mountains. Alternative call +61432684992

About Laurel Papworth

Virtual Worlds

Laurel has worked in social media, virtual worlds, games, augmented reality and cross reality (XR) for many years, starting with Sony games in 1990’s, Habbo and children’s worlds in 2000’s, augmented reality projects in 2011 onwards.


CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Taught social media at Uni of Sydney for 12 years. More Info


Laurel has worked with online communities for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Client List


Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years Named by Forbes™ Magazine in the Top 50 Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™) Testimonials