Women’s Google Weekly, New Google Idea, Vogue Google Australia

Swiped from Crunchgear

I was thinking this morning how niche and obscure subjects make for successful and popular blogs yet bloggers who aim for the mainstream invariably fail. The Australian woman who took fotos of bridges and blogged about it, the other Australian who blogged her pregnancy and craft making and both won awards here and overseas. See? All niche, yet very popular. Exactly the risk you can’t take with a magazine.
From Crunchgear:

The Goog has filed a patent for a system that would allow the “Customization of Content and Advertisements in Publications.” That sounds to us like custom-made magazines.

The way we think it, it’s like RSS for print; you subscribe to feeds, either as they pertain to specific items or broad topics, with categories or keywords. Each month, you’ll receive your print magazine with all the feeds you’ve subscribed to, along with targeted ads.

It’s a neat idea, and hasn’t really been explored very much. Google’s idea seems to be one of both subscription and on-demand. Imagine you’re in a mall, and you see a Google Magazine kiosk. You approach it and select your articles, or perhaps even login and just print what you have pre-selected.

I reckon it will work about as well as those print-a-book kiosk. Which I’m pretty sure didn’t take the world by storm. But we do have a DVD print kiosk at my local supermaket, so you never can tell. For the record, although I have a serious fetish for magazine smells (stick your nose in a brand new glossy then lick the page, become a convert) I learned how to read articles and blogs online, and it was good. And I originally hated e-books on my Palm but have got used to them now. Well not on my Palm, that was years ago.

But I’d need those targeted ads that tell me someone is listening and that they care. Oh oh oh! maybe I could fill out an OpenSocial profile (profile not context ad delivery), describing my life in minute boring detail and the magazine ads would be delivered based on that! *nods happily* Ok, that works.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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