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A whinge – realestate.com.au



I’ve been meaning to post about this for some time. Every time I see the media jump up and down over realestate.com.au and how wonderful it is…

It is consistently ranked as one of Australia’s 20 most visited web sites due to its…. more functional and faster search engine

I want to scream. It’s NOT! It always sucked and now, in fact, it’s gone downhill! At least you used to be able to do a keyword search, and select “harbour views”, “not have car space” and I think “close to schools”. You don’t even have them anymore. I mean “Australia’s best search engine” doesn’t have a keyword function? Sheesh.

For an example on how to really provide what the customer wants, scamper over to the RSS feeds at CityCrybs, a New Yawk housing site. The search page offers much more customisation than just a suburb and price range that realestate.com.au give you. I don’t want a car space, why can’t I say ‘no car space’, please don’t make me buy a car space. 🙁 CityCrybs - Click for larger picture
We really do reward mediocrity in this country. Number one search portal? grrrr.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “A whinge – realestate.com.au

  1. Yeah Yeah, Ive written to several of the big real estate sites asking them to include a keyword search. Most didnt even bother to respond, while others just said sorry we dont offer that at the moment. There is one company selling a subscription to keyword search for $75 PER MONTH! And its not great either…lots out out of date listings and many suburbs missing (last checked december 2009)
    Anyone want to team up and make our own site?

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