What makes a site sticky?

Good question: this guy seems to be on to something – waaaay back in 2000.

Stickiness is critical on the internet, but it’s also important for all forms of information in your organization. Whatever medium you’re working with, you should begin to think about how you measure whether anyone’s looking, how you can increase the breadth of information you offer, how you can make the source more entertaining, how often the content changes and how you might exchange something valuable for your viewer’s attentive brain cells. You can view the web and the internet as practice for a world in which stickiness wins. (Thomas H. Davenport, CIO Magazine)

Go read it, I like the “the web is not enough” statement. Keep pushing that integration of offline/online barrow, hon

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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