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Welcome AOL to Australia


Better late (20 years) than never, eh?

AOL targets lucrative Aussie eyeballs

SYDNEY: Australians are among the most lucrative online audiences in the world, said AOL’s international senior vice-president Phil Nelson, as the Time Warner subsidiary today (6 February) launched AOL Australia.

I, for one, welcome our new OverLords.

EDIT: Just been told it’s Austraia’s second push. *puzzled* Were they really here or just dial-in BBS numbers? When were they here? *memory like a sieve* I was overseas on projects for a whole bunch from 1997 to 2005. That’s my excuse and I’m sticking to it!

Another EDIT: just been told it’s their THIRD push and they are repurposing Fairfax content. Um, I, for one, welcome our old OverLords…. again?

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Welcome AOL to Australia

  1. This has got to be AOL’s 2nd or 3rd attempt at getting their brand going in Australia..

    I had a free dialup account with them about a decade ago.. From memory I think it was a re-packaged AAPT service.

    Having a look at the new portal, it’s destined a quick death unless they stop aggregating the same ol’ content. Perhaps if they did an Australian version of TMZ (if it hasn’t already) and properly localise it (unlike Gawker’s Defamer Australia attempt), they might have a winner.

    Then again, the Aussie market really is unpredictable.

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