Welcome AOL to Australia

Better late (20 years) than never, eh? AOL targets lucrative Aussie eyeballs SYDNEY: Australians are among the most lucrative online audiences in the world, said AOL’s international senior vice-president Phil Nelson, as the Time Warner subsidiary today (6 February) launched AOL Australia. I, for one, welcome our new OverLords. EDIT: Just been told it’s Austraia’s…

Better late (20 years) than never, eh?

AOL targets lucrative Aussie eyeballs

SYDNEY: Australians are among the most lucrative online audiences in the world, said AOL’s international senior vice-president Phil Nelson, as the Time Warner subsidiary today (6 February) launched AOL Australia.

I, for one, welcome our new OverLords.

EDIT: Just been told it’s Austraia’s second push. *puzzled* Were they really here or just dial-in BBS numbers? When were they here? *memory like a sieve* I was overseas on projects for a whole bunch from 1997 to 2005. That’s my excuse and I’m sticking to it!

Another EDIT: just been told it’s their THIRD push and they are repurposing Fairfax content. Um, I, for one, welcome our old OverLords…. again?

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One Comment

  1. This has got to be AOL’s 2nd or 3rd attempt at getting their brand going in Australia..

    I had a free dialup account with them about a decade ago.. From memory I think it was a re-packaged AAPT service.

    Having a look at the new portal, it’s destined a quick death unless they stop aggregating the same ol’ content. Perhaps if they did an Australian version of TMZ (if it hasn’t already) and properly localise it (unlike Gawker’s Defamer Australia attempt), they might have a winner.

    Then again, the Aussie market really is unpredictable.

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