WebDirections Monetizing Social Networks online

Some cool people at WebDirections South this year. No not the speakers – the audience! Last year I met over 600 very awesome attendees!

30 sessions, 10 international speakers, 3 tracks, 5 workshops, 4 very full days covering the technologies, techniques and strategies you need to build the best possible web sites and applications.

Add plenty of networking and social events, engaging hallway conversations, an expo of highly relevant products and services, and switched on professionals just like you from all over the world, and you get the “best conference ever!”

Speakers are: Douglas Crockford, Jina Bolton, Lynne D Johnson, Derek Featherstone, Jeffrey Veen, Jeff Croft, Daniel Burka, Mark Pesce, Gabriel White, Ruth Ellison, Craig Sharkie, Teale Shapcott, Myles Eftos, Lucas Chan, Dmitry Baranovskiy, Kay Smoljak, Diana Mounter, David Peterson, Grant Young, Donna Spencer and tada! Laurel Papworth. Check it out on the website and register.

Monetising your online community

Where’s the money? The business of being social

Laurel Papworth

It’s not true that there are no proven monetisation models for online communities; in fact, there are distinct revenue streams that have been successful over many years. This session looks at the soft returns on investment for engaging with user generated content, communication and collaboration with the consumer and then moves into how social networks earn money for their investors and developers.

The aim of this session is to limit the slapping of banner ads on every niche community online – you might be surprised to learn that the least profitable revenue model is… Advertising! Come, spend an hour on the Dark Side, and find out which social networks are making money, how much and by what means and learn about the business models in this growth industry.

Not just on revenue models of social networks but also how the new social economy is changing the way we do business across the board. But oh ok, it’s mainly revenue streams. By the way if you see any interesting statistics or articles on social networks earning or not earning money in the next few months, lemme know? I’ll hat tip you…

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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