Overtures of Philip K. Dick I believe:

Continuing what’s becoming a Springwise theme, another brand has popped up in the virtual realm of Second Life. This time it’s Telus, Canada’s second largest telco, who opened a store in the sim of Shinda last week. Telus is both the first major Canadian corporation, and the first major telecommunications company to enter SL. Unlike Aloft Hotel and American Apparel‘s store, which are both located on privately owned islands, Telus set up shop in a downtown area on SL’s mainland (visit location).

According to 3pointD, the telco’s foray into Second Life was initiated by a Telus advertising manager. Sparkle Dale, as she’s known in Second Life, has a personal passion for gaming and metaverses and saw an opportunity to extend her employer’s brand into a new realm.

The store was designed along the lines of flagship stores in Toronto and Montreal and features phones that are modelled and named after actual Samsung and Motorola models. While integration with Skype, other voice over IP systems and real life mobile phones would of course be an exciting way to merge virtual and real worlds, Telus’s SL phones currently only let users shoot off busy messages to other citizens. The phones are on sale for a few hundred Linden Dollars, which is the equivalent of a few US dollars.
Website: http://www.telus.ca/ and http://secondlife.com/

I wonder what your avatar will do with hoax calls and “we can save you money if you change telcos”? Did you notice the statement Sparkle Dale, as she’s known in Second Life, has a personal passion for gaming and metaverses and saw an opportunity to extend her employer’s brand into a new realm. Thats what I meant in the bloglet earlier today about staying out of your own way if you are an exec who prefers TV and sport and stuff. Let those with passion show the way. And its not just for teens. But don’t forget, the WellsFargo bank in Second Life that was established to teach kiddies how to handle money, was hacked by selfsame kiddies and the Linden dollars were gone in a blink of an eyelid. *giggles*.

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