1. Yes, you’re right, YouTube is a TV. A better quicker personalized TV delivering ads made just for you. While YouTube is always named as a hallmark of web 2.0, its architecture supports almost none of the lauded features of social networking, in particular the possibility of community or context.

  2. great article laurel

    all of the solutions you’ve listed are essentially online versions of watching TV every night, no matter how the content gets created. none of them solve the problem – they just contribute to the amount of content that’s out there…all of which you can watch passively and at best – rate or comment on. yawn.

    We’ve been using Video 3.0 as you call it for about 8 years now. The folks at Sonic Foundry (the pioneers of digital audio & video from the dot com era) have been working with producers of digital media since the late 80’s and understood very early on that creating a video wasn’t hard, either was putting it online. The hard part was making sense of all the content.

    Back in 2006, I was lucky enough to be part of the team that demonstrated the future of video search by showing how content hosted by Mediasite (www.mediasite.com) could be analyzed by keyword (without manually typing in tags or captions) – revealing the exact point where the word was spoken or used in the display of supporting content (eg…slides, graphics, document camera feed etc), directly after it was captured. Watch the CEO of Sonic Foundry talking about it here: http://sofo.mediasite.com/mediasite/viewer/?peid=714b29e5-da62-4a49-bf30-0369dd602991

    What this meant was that people could automatically capture rich media content, distribute it, and then search for it by keyword without having to enter much more than a title for their video. The system would automatically search the contents of the media file, and read every word on every graphic displayed, so that you could find keywords within the media that were relevant to your context. Technically it used what was called “multi-modal search” which combined a bunch of imperfect sciences to make a very accurate media search engine.

    Once you’d found what you were looking for, you could ask the presenter a question, give the presenter some feedback, or share the presentation (bookmarked to the juicy bit!!) with whoever you wanted. Try doing that with YouTube, UStream, Qik etc…..you’d be at your computer for months!

    The great news is the system still exists. If you’re the content creator, you can view reports that show what content people consume, what part of the content they viewed the most, where they asked questions, what questions they asked, who they shared the content with and where they viewed the content from. You can see who’s watching what at any time, either live or on demand….and you can see what part of your videos they go back to watch….and for how long. Brilliant!

    What this has proved to the video community, is that video on its own is useless without some means of navigation and context. Try to make sense of all the crap on YouTube. Its impossible.

    How do you get to the point of interest? How do you share it? How do you go back to it without having to watch the whole thing again or worse, try to use VCR like controls to FF or REW through an online video.

    Fortunately….the pioneers of digital media are still in business and leading the market when it comes to building searchable, interactive media sites (ie…..Mediasite). For more info on how this technology evolved, I thoroughly recommend looking at the Informedia project from Carnegie Mellon University: http://www.informedia.cs.cmu.edu/dli2/index.html

    Sonic Foundry owns the patents to most of this technology now….so keep an eye on what they’re up to! Some organisations have cottoned on here in Australia such as Education Queensland, Videosurgery, Southern Cross University plus Massey University & Victoria University of Wellington in NZ. I’d be happy to help anyone else who’s interested.

    Ready when you are….

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