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Video 3.0 – Social Video


I said on the 2WebCrew podcast ages ago that YouTube was dead and just didn’t know it. I got poohpoohed. But I think my points were valid. YouTube is trapped content. It’s not peer-to-peer, but hosted ‘static’ content. It’s like a traditional broadcast channel online. Look at how the politicians used it in the last Australia election. That’s not Social Video. It was great, for us to create content at home and then publish online, but it’s not collaborative.

Enter Qik.
Use your mobile phone and stream LIVE to their site. Not ‘film with your mobile and then upload, at your leisure, to YouTube’ but do it LIVE.

Qik is a little application that sits on your mobile phone. I have it on my Nokia N95.

Qik enables you to share moments of your life with your friends, family and the world – directly from your cell phone!

Keep your world in the know, share a laugh, tell engaging stories. Just point your cell phone and stream video live to your your friends on Twitter, Facebook, Blogs, etc. OR use your cell phone like a camcorder and stream hours and hours of video without worrying about storage on your cell phone.

Check out our FAQ for more information.

*gulp* hours and hours of video streaming from mobiles directly to a view site like Qik? Sure, if you are in America with AllYouCanEat Mobile dataplans for like 30 bucks a month. In Australia? I don’t think so.

But at this point, it’s still kinda like a mobile YouTube. After all YouTube does have a MMS function for mobile-to-YouTube upload. Well, we got rid of the pre-prepared content, and made it go from asynchronous (delayed) to synchronous (real time). But what about collaborative?

Enter Mogulus.

Welcome to your very own television studio

  • Create live, scheduled or on-demand
    television in a single player widget.
  • Mix multiple live cameras, video clips and overlay graphics in the Mogulus Studio.
  • Get your own branded channel page with chat on mogulus.com.

  • Mix Videos In Real-Time To Create Your Own Live Broadcast

    With Mogulus, you can blend your webcam, video clips from YouTube, and your own original content into your own unique TV program – and you call all the shots. When you’re not broadcasting live, turn on the auto-pilot and let it drive your playlist.

  • Animated Television Graphics

    Make your channel look like a major network broadcast using our graphics library. Mogulus gives you a wealth of broadcast graphics including ticker, bumper, lower third name, and logo bug. Additionally, you can customize these graphics using your own logos and colours. Best of all, you don’t need to be a designer to style your channel – you’ll be amazed how simply Mogulus operates.

  • Multiple Producers, Multiple Locations, One Channel

    The Mogulus studio is a true multiuser application. Invite your associate producers from anywhere in the world to login, and you can mix with them in real-time. You can even broadcast their camera on your show, or they can broadcast yours. Let your imagination flow – brainstorm new ideas, invent a new television format, or just fine tune your broadcasts. You’ll be in complete control.

Take a bunch of mobile phones – all over the world – and have them stream live discussions. Webcam conferences, if you will, then broadcast them through Mogulus. Other producers – Citizen Broadcasters, – can take the feeds, mix them, have others add and subtract. Look at that last part again, about Multiple Producers:

You can even broadcast their camera on your show, or they can broadcast yours.

You can cue up TVCs (hello, Google AdVideos with revenue share to Citizen Broadcaster, anyone?) and produce your own branded channel. The Digital Economy is the Consumer Economy.


UStream.Tv lets you have chat channels (real time instant messaging for the group watching the citizen broadcast), and you can dial in and chat with the ‘TV Host’. I can’t remember if you can do a video to video public broadcast on UStream (I think, yes).

Yeppers, the future is video. But it won’t be video ads on NineMSN or ‘viral clips’ that we pay to download to our mobile.

It’s us, creating stuff for us, mixing and producing done by us, for consumption by us. It makes me wonder about the longevity of YouTube. And others – by the way, is Seesmic livecasting or delayed?

On Ustream: I have to admit to watching fascinated as a guy, live to air, got drunker and drunker. People were ringing in (you get a 1300 number) and chatting in the channel egging him on to drop his trousers and show the world his… I didn’t look. Good to see that User Generated Crap is alive and well. *naughty giggle*

Of course, in professional presentations, like Social Network Telecommunications, I only mention education and health and that good stuff. Heh. For more details on how Social Media Content Portals limit innovation and creativity, see this post. Or, if you want more:
This is a three part series:
1. Social Media Content Portal – about the limitations of blogs and *old* social media leading to the need for more broadband to use more collaborative content.
2. Video 3.0 – Social Video, or collaborative video vs YouTube non-collaboration and how we consume media if we have more broadband
3. Consumer as ISP, Social Networks Telecommunications – How consumers using peer to peer telecommunications to create an always on, ambient, mobile social network full of collaborative content in innovative ways, including video.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “Video 3.0 – Social Video

  1. Yes, you’re right, YouTube is a TV. A better quicker personalized TV delivering ads made just for you. While YouTube is always named as a hallmark of web 2.0, its architecture supports almost none of the lauded features of social networking, in particular the possibility of community or context.

  2. great article laurel

    all of the solutions you’ve listed are essentially online versions of watching TV every night, no matter how the content gets created. none of them solve the problem – they just contribute to the amount of content that’s out there…all of which you can watch passively and at best – rate or comment on. yawn.

    We’ve been using Video 3.0 as you call it for about 8 years now. The folks at Sonic Foundry (the pioneers of digital audio & video from the dot com era) have been working with producers of digital media since the late 80’s and understood very early on that creating a video wasn’t hard, either was putting it online. The hard part was making sense of all the content.

    Back in 2006, I was lucky enough to be part of the team that demonstrated the future of video search by showing how content hosted by Mediasite (www.mediasite.com) could be analyzed by keyword (without manually typing in tags or captions) – revealing the exact point where the word was spoken or used in the display of supporting content (eg…slides, graphics, document camera feed etc), directly after it was captured. Watch the CEO of Sonic Foundry talking about it here: http://sofo.mediasite.com/mediasite/viewer/?peid=714b29e5-da62-4a49-bf30-0369dd602991

    What this meant was that people could automatically capture rich media content, distribute it, and then search for it by keyword without having to enter much more than a title for their video. The system would automatically search the contents of the media file, and read every word on every graphic displayed, so that you could find keywords within the media that were relevant to your context. Technically it used what was called “multi-modal search” which combined a bunch of imperfect sciences to make a very accurate media search engine.

    Once you’d found what you were looking for, you could ask the presenter a question, give the presenter some feedback, or share the presentation (bookmarked to the juicy bit!!) with whoever you wanted. Try doing that with YouTube, UStream, Qik etc…..you’d be at your computer for months!

    The great news is the system still exists. If you’re the content creator, you can view reports that show what content people consume, what part of the content they viewed the most, where they asked questions, what questions they asked, who they shared the content with and where they viewed the content from. You can see who’s watching what at any time, either live or on demand….and you can see what part of your videos they go back to watch….and for how long. Brilliant!

    What this has proved to the video community, is that video on its own is useless without some means of navigation and context. Try to make sense of all the crap on YouTube. Its impossible.

    How do you get to the point of interest? How do you share it? How do you go back to it without having to watch the whole thing again or worse, try to use VCR like controls to FF or REW through an online video.

    Fortunately….the pioneers of digital media are still in business and leading the market when it comes to building searchable, interactive media sites (ie…..Mediasite). For more info on how this technology evolved, I thoroughly recommend looking at the Informedia project from Carnegie Mellon University: http://www.informedia.cs.cmu.edu/dli2/index.html

    Sonic Foundry owns the patents to most of this technology now….so keep an eye on what they’re up to! Some organisations have cottoned on here in Australia such as Education Queensland, Videosurgery, Southern Cross University plus Massey University & Victoria University of Wellington in NZ. I’d be happy to help anyone else who’s interested.

    Ready when you are….

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