Earlier this month, I talked about a blog that lets people diss their unfavourite retailer for bad customer service or shoddy products with the Consumerist. In October we talked about Kaboodle and collaborative shopping. Now here’s another helpful shopping community…

The European ‘comparison portal’ Ciao-shopping have 12 million monthly viewers across their multiple communities and 2 million of those readers purchase. I looked at the English portal ciao.co.uk which doesn’t seem to be as indepth as the German one. There are also Spanish and Italian and French and a new Nederlands portal. Still, with 234 comments on Sony Digital Cameras, shopping intelligence via online communities has got to be impacting retailers and the like.

Nielsen Netratings for Germany in October 2005 show 12 million unique users to German shopping guides alone.

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