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Using the community to shop for you


Earlier this month, I talked about a blog that lets people diss their unfavourite retailer for bad customer service or shoddy products with the Consumerist. In October we talked about Kaboodle and collaborative shopping. Now here’s another helpful shopping community…

The European ‘comparison portal’ Ciao-shopping have 12 million monthly viewers across their multiple communities and 2 million of those readers purchase. I looked at the English portal ciao.co.uk which doesn’t seem to be as indepth as the German one. There are also Spanish and Italian and French and a new Nederlands portal. Still, with 234 comments on Sony Digital Cameras, shopping intelligence via online communities has got to be impacting retailers and the like.

Nielsen Netratings for Germany in October 2005 show 12 million unique users to German shopping guides alone.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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