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User Generated Review: Killing your brand


Seen this one?

Nothing quite says “I hate your product” like a good quality user generated anti advertisement…
I like the line:

Hope this song has helped you understand,
Now you know, how You Killed Your Brand.

Full lyrics:

Step 1, You make your console cost the most,
You Beat your chest and proudly Boast,
Despite no good exclusive games
You make a bunch of ridiculous claims,

Then ignore our need to play online
Don’t make it fun like Xbox Live
Use Blue Ray, Which I don’t need
Now you’re getting your ass kicked by the Wii

Sony, you went wrong, with your PS3
I’ll just keep playing my 360
Hope this song has helped, you understand
Now you know, How You Killed Your Brand.

Phil Harrison yeah you know best
Except you didn’t Beta Test
Sure I can surf the net
But I can’t find my Gaming Friends

You Say Halo 3 Don’t worry you
Instead you offer Killzone 2
But Killzone 1 sucked before
So what made you think we wanted more?

What would you do, if this video was about your product or service? Sue ’em? Ignore ’em? Write some ass-kissin’ comment on the YouTube, GamerTrailer, Revver Metacafe etc (thousands of sites). Me? I’d sing back to ’em. Heh.

Oh, and it’s not just the same clip everywhere, here’s some other anti-advertisements using the same theme song
http://www.youtube.com/watch?v=R98qC0fd_1w
http://www.youtube.com/watch?v=RivzRnli4N0

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “User Generated Review: Killing your brand

  1. Nope. But have you seen this? The video is currently at the centre of one of the biggest bit*h fights around.

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