Twitter: Skittles does a twitter bomb

A Google bomb is where you take over a keyword – usually a made up name or phrase – and “game” Google’s search:

The terms Google bomb and Googlewashing refer to practices intended to influence the ranking of particular pages, in results returned by the Google search engine. (wikipedia)

I remember Quinn running keyword bombs in Usenet newsgroups in the ’90s so it’s a popular pastime. Recent one’s on twitter have been #fisting (informal) and #velociroflcoptersaurus (happner and Amnesia).

Now Skittles have outdone themselves. In order to appear on their home page – the whole home page has been taken over – you have to use the word “Skittles” on Twitter.


They ask for your date of birth because SOMEONE will post #skittles and #fisting and #velociroflcoptersaurus. Guaranteed.  (NSFW means not safe for work but safe for brands? heh).

Shame they ruined it by placing a whopping big ad over the Twitter sign. Non-Twitterers won’t get it *sighs*  (hat tip Dean Collins)

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

12 thoughts on “Twitter: Skittles does a twitter bomb

  1. Twitter: Skittles does a twitter bomb
    A Google bomb is where you take over a keyword – usually a made up na.. http://tinyurl.com/bsfjdc

  2. Hey Laurel,

    I agree the widget style branding on top of the page makes the navigation somewhat confusing.

    However i like the attempt to integrate social media channels with the parent skittles brand (i.e. twitter, flickr, facebook, youtube etc).

    Could probably do with some jump page style message better explaining the idea..

    I say good on them for the attempt but probably leaving users confused as it comes across as some kind of stunt.

    nextbrett’s last blog post..Facebook Backflip Reverts T&C’s

    1. It IS some kind of stunt 😛
      Though let’s face it, more brands would be honest/authenticate if they just shoved stuff on shelves and let us talk about it online.

      I mean, how many ways can an agency say “yum. skittles” and sound authentic? then ask a group of kids and twitterers (no diff) and see how they make it sound 🙂

  3. Nice idea, but somehow a bit clumsy. Overlay navigation is confusing. They could do better with simple panel above pages, not over it. Still a good start. Quick way to get into social net…

  4. “one’s” is not possessive, it’s plural. you should remove the apostrophe.
    then delete this comment.

  5. I created a blog post on twitter bombs with a link back to this article. Hope I accurately summarized the concept.

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