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Twitter, election and business model


My guess is that we will start to see sponsored by corporate twitter landing pages, with custom look and feel like this election one. It’s one business model for Twitter I guess! Fashion week might pay, for example.

The feed updates dynamically, unlike current Twitter.

Twitter is the most phenomenal news source on the planet. Bar none. Australian newspapers aren’t aware of it, but my god, switched on global news have cottoned on:

and a rather spammy ABC Australia (fix your cron jobs!) that uses Twitter to *push* content out automatically- in a deluge, rather than a bit at a time – and I’m not sure they are sourcing their stories from Twitter, just automated the publishing of their own content. I’ve linked to the ABC Sydney Twitter page because – bizarrely – they geofocus their news. No way to get an overview of Australian content, it’s all city by city.

I haven’t seen a news article that cites Twitter as a source yet. Because Twitter is a content distribution and not a content creation network, we may not ever see that. It’s too easy to read some tweets about an earthquake or an assassination from someone with a mobile phone, on the spot, and do a quick confirmation without having to attribute the original source as coming from Twitter. Shame really.

Please follow me on Twitter: @silkcharm

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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