TV Show about Bloggers – Project Alpha, Malaysia

Is blogging interesting to anyone other than social media kool aid drinkers? Is there an audience for blogging shows?  Niche shows don’t seem sustainable with few exceptions. There is an interest in technology gadgets but there’s very few shows on that, and only one show on Travel that is regular.  Haven’t seen a gardening show in forever unless it’s a makeover one. Who was the TV show host/gardener with the lisp?

Anyway here’s Malaysia’s attempt at moving more mainstream with merging blogs with traditional media:

Project Alpha is Malaysia’s first online TV Show about bloggersOpens in a new tab.. It is a fast paced, fast cut, lifestyle-driven show tailor made for the online market which provides increased recognition of the expanding role and influence of bloggers across the nation.

Project Alpha emphasizes that every blogger is unique in their own way, each gaining popularity and credibility as opinion leaders on various topics including celebrity news, fashion trends, travel and entertainment. It is set to be the first online TV show to look beyond the screen to unveil the real faces behind Malaysia’s top bloggers, taking a sneak peek into their lives – who they are, how they live, what makes them tick and from where they derive their inspiration – to capture the attention and interest of millions of online readers on a daily basis.

Look forward to a high powered working Mum, two shopaholics and a full-time accountant by day who is a powerful entertainment blogger by night in Project Alpha. Not only that, we will also feature a daredevil character who is always seeking the next adrenalin rush, and a travel writer who practically lives out of her suitcase.

Hosted by Jojo Struys (jojostruys.com), Project Alpha will be aired on www.nuffnang.com.my/projectalpha and www.hitz.fm daily for 7 weeks starting on 18 September 2009. Each episode is approximately 3 minutes and aims to deliver diverse content just for you.

Project Alpha inspires to encourage people from all walks of life start their own blog to share their passions in life. Who knows, you might be featured in our next season of Project Alpha as a blogger we uncovered?

Yes, it’s online, not broadcast TV. Their twitter stream@ProjectAlphaMYOpens in a new tab. is showing some behind the scenes stuff:

RT @elainedaly: With @nikicheong & @jojo_struys at Starbucks BV2 shooting for #projectalpha

Looks interesting

Who would you put in front of a camera for a TV show in Australia on interesting bloggers or social media users? I reckon Stephen Collins (Trib at AcidLabsOpens in a new tab.), Darren Rowse (ProbloggerOpens in a new tab.) and maybe Rhonda Hetzel (Down to EarthOpens in a new tab.) ??

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

13 thoughts on “TV Show about Bloggers – Project Alpha, Malaysia

  1. Nice spot! The show has been a success and they are currently shooting Season 2. http://www.nuffnang.com.my/blog/2010/01/13/project-alpha-season-2/

    With the number of food bloggers here, I can see a Masterchef spin off!

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