Tourism Australia There’s Nothing Like… A Western Australia Tourism campaign called A Real Australian… (from exactly 4 years ago)

In 2006,

Western Australia’s Postcard campaign. So cute. You pick a postcard and have to finish the sentence A Real Australian…” Do you like my entry? Wish me luck!

In 2010 from The Australian

THE world will be told “There’s Nothing Like Australia” after tourism bosses revealed the long awaited replacement for the widely criticised Bloody Hell campaign this morning.

Tourism Australia has chosen the line to anchor Australian tourism advertising around the globe for the next decade and are calling on Australians to help fill out the campaign with their own experiences and photos.

TA will rely heavily on the public to help promote Australia through social networking sites.

The campaign begins with a competition calling on Aussies to upload photos to a new website from April 15 and complete the line: “There’s nothing like…”.

Always nice to see how things progress. This time instead of THEIR images, you upload your own. And nice to see basics don’t change 🙂