1. Interesting to hear about the WA campaign..

    I think what would also save Australian tourism is a ban on those awful tacky 1980’s postcards that are still in circulation at newsagents and tourist shops! What a worse way to promote our wonderful country than send someone a postcard of a blonde running down the beach in waist high fluoro bathers!

  2. Regardless of the derivative nature of the campaign “There’s Nothing Like Australia” doesn’t give anyone any good reasons to visit Australia, it’s devoid of creativity and reminds me of some phrase that might have appeared on the brief somewhere rather than as a tag. Associate the brand with something positive!

  3. There’s Nothing Like It — Coca Cola ad 1923. That’s also retro.
    @Ian C. Those cards: they are also ‘retro’ 🙂
    @John Lacey: All the ‘testimonials’ sent to TA will be vetted three times before going live, according to management. If the campaign is a success, it will be a very labour intensive affair vetting all the entrants. And, hey, wait a moment, did they say ‘vetting’ — does this not lead to censorship accusations? If it does they will soon be tossing another CEO on the barbie.

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