12 Random Acts of Social Media Kindness Campaigns: World Kindness Week 2012 RAK
The best social media campaigns in communities and social media often arise out of Rituals (Christmas, Football Grand Finals) or Rites of Passage (Weddings, Births). Random Acts of Kindness taps into both, and as November 13th to 20th is World Kindness Week I expect to see social media campaigns based around Random Acts of Kindness, so thought I would highlight a few.