This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one […]
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can […]
I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?” My response – you are SAFER if you are open with your content than locking it down. A few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being […]
if the Government filter out MA15+ games, and ban any games not classified, what happens to World of Warcraft? What about social spaces like Second Life? How about iPhone games and Facebook apps? MySpace? a Job for Government 2.0 Taskforce methinks.
WINNER OF MASTERCLASS TICKET CAPTION WILL GO HERE!!!! Mumbles doesn’t believe that Yours Truly would be caught dead in a newsagency. Well, here’s your proof – loitering with intent to pick up a marketing heritage mag. As he now owes me a free pass to his Social Media Extravaganza Advanced Uber MasterClass, And in the […]
Just a quick one, I liked this idea when I saw it. The most visited blogs often revolve around sharing tips on saving money. They don’t make the top lists because they are not run by media types – heh – but there are a bunch of top bloggers out there that pull in some […]
… but what was it for? I never did work it out. Here’s the screenshot of the now dead, read-only site (temporarily until it’s gone for ever, no doubt). I got the email before Christmas, but am only just now getting around to looking at it. Though I did check to make sure they didn’t […]
Here’s the presentation I gave in Perth on Thursday, at Edge of the Web. Social Media Marketing Campaign View SlideShare presentation or Upload your own. (tags: eotw wawa) If you are too lazy – and I know my audience well 😛 – basically do this: get involved, read what’s out there, source top bloggers, forums, […]