List of 8 Social Media Anti Advertising Ads

Consumers Make (Parody) Ads Too.  What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads?  Everyone from time to time has made a teensy little negative tweet on Twitter…

#1: Mistakes Companies Make on Twitter TIMELINES VELOCITY

This is a series of posts (one a day so another one tomorrow!) on mistakes companies make when using Twitter for business. Entering online communities is easy (mostly) but working effectively is hard. This series shows the mistake and (hopefully) the fix. This particular post is on Velocity and Timelines in Social Media. Optus, one…

Tourism Australia: There's Nothing Like…

Tourism Australia There’s Nothing Like… A Western Australia Tourism campaign called A Real Australian… (from exactly 4 years ago) In 2006, Western Australia’s Postcard campaign. So cute. You pick a postcard and have to finish the sentence A Real Australian…” Do you like my entry? Wish me luck! In 2010 from The Australian THE world will…

Copyright – Social Media SAVES your IP from plagiarists

I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?” My response – you are SAFER if you are open with your content than locking it down. A few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being…

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