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Tag: The Australian

How 2nd Screen Apps killed off Television Advertising – Social Media TV

As Twitter, Facebook and apps like Zeebox continue to drive attention to TV Shows, they paradoxically kill off TV Advertising. If you are a company looking to advertise would you advertise on the TV during the show’s ad break or on the iPad, smart device during the ad break? TV becomes the loss leader to the 2nd screen apps, as television stations hand over their audiences to 3rd parties.

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About Laurel

Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About and Online Courses

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