How information traverses social media during a crisis like the NSW bushfires. The role of crisis comms and official vs non official media sources. When I was asked by the BBC to do an interview on...
Tag: The Australian
Why aren’t Australian politicians meeting CEOs of Facebook Twitter etc? #auspol
In Bed, Much? I understand courting Rupert Murdoch. Doesn't do anything for us the voters, but might help pollies campaigns. Newspapers are information distribution channels, might as well try and...
How 2nd Screen Apps killed off Television Advertising – Social Media TV
As viewers use Twitter, Facebook and apps like Zeebox to continue to drive attention to TV Shows, these social tools paradoxically kill off TV Advertising. If you are a company looking to advertise...
Australian CEOs are negligent in refusing to come to grips with Social Media, and their PR Media trainers are negligent in not training them to understand the impact of their communications in social...
If your financial services/advisor is not using social media, sack them. The Cost of Inaction is too high. WHEN the Twitter account of Associated Press was hacked last week, a single tweet was...
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook - can that make you money? My article in The Australian April 1 2013 A FEW days ago, I bought a...