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Singapore Social Media Workshop for PR and Online Media: September 2011

On 13th of September, 2011 I am  teaching a social media workshop in Singapore, AND presenting at a conference. If you want to know how to put out a social media press release, how to set up an online community monitoring station and how to measure social media, this workshop is for you! Details below…

Experiential Economy: Social Media Business Podcast

What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.

Singapore Social Media: Romancing Singapore

While I was in Singapore last week, we talked about interesting campaigns, this was one of my favourites: the Singapore Government saw the need to increase the population of Singapore so they started a Romancing Singapore campaign. 1. Romancing Singapore campaign This is my all time favorite. 40 Years ago, when Singapore was an under…

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