Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
How much is a a Tweet worth, in dollar terms? How about a customer sharing a purchase on Facebook – can that make you money? by Laurel Papworth for The Australian
Australia Defence Force ADF and social media
When Crikey asked me for a quote on The Australian Defence Force employing George Patterson agency to do a social media review, I agreed. I made some comments about using a traditional media agency to advise on social media and offered the opinion that it was like using a fox to do an audit of…
ABC Radio: Nightlife with Tony Delroy and me
I will be on Nightlife on ABC Radio this THURSDAY night from 10pm. PODCAST: Download from ABC (might have to right click?) Nightlife… with Tony Delroy Nightlife with Tony Delroy is eclectic and companionable talk radio at its best. From the cult quiz The Challenge to news, current affairs, advice and stimulating chat with guests from…
AICD ARTICLE: Australian Institute of Company Directors
I did an interview with Australian Institute of Company Directors (AICD) about CEOs and C-Level executives on LinkedIn, Facebook, Twitter and other online communities. The interview was ages ago, but it’s just been published. The Pros and Cons of Networking Sites: 1. be honest, be yourself, limit how much your secretary does. (speaking a blog…
Australia: Crap time for traditional media
Just read this about Australian TV and newspapers in the New Zealand Herald On Sunday… “This week the Seven Network confirmed it had cut the value of its 47 per cent holding in the Seven Media Group from A$793.9 million to zero, following Packer’s similar valuation of PBL Media when he dumped his residual holding…
Australia: Fairfax on verge of collapse
People play shoot the messenger while I try to document the demise of heritage media. So let me put a target HERE on Vex News for you to aim at: The publisher of left-wing newspaper The Age, Fairfax Media is on the verge of financial meltdown after announcing a $365 million net loss for the…
Australia: David Galbally vs Social Media
I think that one of the issues that David Galbally, QC and other lawyers of his ilk is that because they don’t understand social media, they don’t understand where it’s going. So calls to turn Facebook off in Victoria or to insist Facebook removes photots and videos and material relating to alleged suspects is niave…
Australia: Social Butterfly and 3 INQ Mobile
I was asked to help with promoting a new social network mobile phone from 3 called the INQ so I came up with these “social butterflies”. You know, profile and identity personalities or “demographics” for social networks. You guys are gonna kill me *falls off chair a laughing* NOT to be taken too seriously. 😛…
Australia: me on Channel 7 Sunrise program
EDIT: Added The Channel 7 Sunrise Video: Thanks Ben Novakovic for uploading to YouTube (@bmn) Note the 5 min mark – did he really say shut down internet services in Victoria when a court case is on? Just Facebook or all internet social sites? All court cases or just some? Or did I misunderstand –…
End of content
End of content