One of those dumbass things you notice – Blizzard, makers of World of Warcraft does not have RSS turned on their official press release/media site. This means that instead of being able to subscribe to their news in say my.yahoo or igoogle, you have to go to the site and check for new news. None…
First social media marketing campaigns were in the 80’s and 90’s. I’m looking for some, so if you find any, let me know? Here’s the sort of thing – stuff from 1999 and 2000 pointing out how useful social networks (virtual communities back then) are to marketers and advertisers. AOL UK unveils first CompuServe TV…
…is Game trailers. Or Machinima. Or a mashup of a film, a game, and a game engine. What came first – the passive version or the active version? All compelling questions as we see the migration of film into virtual and virtual into film. Yep, I guess cross media has always been about blurring that…
I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to…
Rugby. NOT my cup of tea. But given how many people like sport and stuff, I thought in the interest of balanced reporting I should post about Rugby and online communities. Wait! hang on a minute! This is a blog – balanced reporting my ar$e! :p The Telegraph is planning to develop a social network…
It’s seriously hard to get good ROI figures on engaging bloggers in helping with marketing. Dunno why, I guess companies either can’t measure it, or are so happy, they don’t want to tip off the opposition. 😛 But here’s some (from WOMMA): Toyota Greece Takes Bloggers for a Test-Drive Word of mouth marketing isn’t just…
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