Web 2.0 is a bust – Advertising doesn’t work

NewsFlash! From 24/7 Wall Street Social Networks Don’t Work For Advertisers: Web 2.0 Is A Bust (GOOG)(TWX)(NWS) Perhaps someone could have figured this out a year ago, Social networks like MySpace, owned by News Corp (NWS) and Facebook are poor targets for marketers. No wonder. A social network is a patch work of millions of…

Steven Noble to Forrester Research

Google find Steven’s Facebook photo first… Industry moves afoot, dear Watson! My primary responsibilities will be writing reports, fielding client inquiries and delivering consulting engagements. In my research, I will write for interactive marketing professionals in particular as well as marketing and strategy decision makers in general. Research topics will range from the Australian interactive…

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