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Australia ROI: Investment and Revenue in Social Networks

I wrote a few paragraphs recently for The Venture Group newsletter – the pdfs from that issue are gone, but what I wrote seems to be popular. Note the top right: in the next years the market for web 2.0 companies will get standardized. It seems to me that investment companies really do want to…

TV: Joost and the Advertisers

The picture has nothing to do with anything, I just thought it was funny. 😛Latest Joost press release in all it’s glory: Advertising innovators embrace Joostâ„¢ Thirty-two blue-chip advertisers on board for launch New York – April 26, 2007 – Joostâ„¢, the world’s first broadcast-quality Internet television service, today announced that it has signed 32…

Exploding Brands

Ben McConnell and Jackie Huba have a superbly titled blog called Church of the Customer Blog. It’s at customerevangelists.typepad.com. Have a lookee at this bloglet Mentos and Diet Coke Chances are you’ve probably heard about and most likely seen one of hundreds of videos featuring the fun that’s possible with Diet Coke and Mentos. The…

Ingame advertising platform

Demonware announces targeted ingame advertising solutions: The Dynamic Network Advertising (DNA) platform has been created to satisfy growing industry demands for precise, individually tailored advertising solutions, targeting a specific audience through the analysis of multiplayer gaming habits, player profiles and associated data About time! It actually annoys me to see *fake* billboards in City of…

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