Social Marketing vs Traditional Marketing Mix

In Australia, which is best – traditional agencies doing social vs social media consultancies? What is the marketing mix – online, offline, direct, TV, social – that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). I saw Tony Thomas’ letter in B&T…

Favourite Australian social media campaigns

Best social media campaigns, well, my favourite case studies anyway. Michael Watkins over at Mudo Media isn’t impressed. He thinks –via Digital Ministry – that social media strategists are all talk and no media. Is he right? Probably. But irrespective of whether anyone is actually hiring consultants, employing traditional agencies or just dumping it on…

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Singapore: Web 2.0 Social Media courses

CORRECT DATES I’m heading to Singapore this weekend, for a week. I’ll be teaching THREE seperate public courses, so if you are in Singapore – or can talk the boss into an overseas trip, heh – this is what we’ll be doing: Wednesday 29th October 2008: Education and Teachers and Online CommunitiesUnderstanding Web 2.0 and…

Australia: Top Web 2.0 Bloggers Twitters

I’m beginning to get nervous around Top Lists.First Question: What if I’m not on it? Well, internationally, I’ve made it onto the Power150 Media and Marketing blog list at AdAge (Advertising Age).#123 Laurel Papworth Social Network Marketing. Globally!… which is quite stressful because every time Technorati stuffs up, I drop 100 points. Talking of Technorati…

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