Social Network Marketing Campaigns: Features Attributes
What are the attributes of social media marketing campaigns, run within a community?
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Social Marketing vs Traditional Marketing Mix
In Australia, which is best – traditional agencies doing social vs social media consultancies? What is the marketing mix – online, offline, direct, TV, social – that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). I saw Tony Thomas’ letter in B&T…
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Australia: AdAge Power150 Top Bloggers
Who are Australia’s top marketing and media bloggers? Not decided by the local BlogMafia -heh – but internationally recognised and independently evaluated? This is the list. Again. Six months on. My original blog post, exactly six months ago. Where are we up to? For Lee Hopkins, who asked today on Twitter about getting access to…
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Favourite Australian social media campaigns
Best social media campaigns, well, my favourite case studies anyway. Michael Watkins over at Mudo Media isn’t impressed. He thinks –via Digital Ministry – that social media strategists are all talk and no media. Is he right? Probably. But irrespective of whether anyone is actually hiring consultants, employing traditional agencies or just dumping it on…
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No Comments? No Engagement
I’ve been meaning to write this post forever. It really annoys me when people turn off comments, still call it a blog (not ‘a website with an easy to update article engine‘) and then waffle on about “engagement”. Take Seth Godin for example: Why I don’t have comments Judging from the response to my last…
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Australia: Social Media Marketing Campaign
Here’s the presentation I gave in Perth on Thursday, at Edge of the Web. Social Media Marketing Campaign View SlideShare presentation or Upload your own. (tags: eotw wawa) If you are too lazy – and I know my audience well 😛 – basically do this: get involved, read what’s out there, source top bloggers, forums,…
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Singapore: Web 2.0 Social Media courses
CORRECT DATES I’m heading to Singapore this weekend, for a week. I’ll be teaching THREE seperate public courses, so if you are in Singapore – or can talk the boss into an overseas trip, heh – this is what we’ll be doing: Wednesday 29th October 2008: Education and Teachers and Online CommunitiesUnderstanding Web 2.0 and…
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Australia: Top Web 2.0 Bloggers Twitters
I’m beginning to get nervous around Top Lists.First Question: What if I’m not on it? Well, internationally, I’ve made it onto the Power150 Media and Marketing blog list at AdAge (Advertising Age).#123 Laurel Papworth Social Network Marketing. Globally!… which is quite stressful because every time Technorati stuffs up, I drop 100 points. Talking of Technorati…
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Social Media and SMBs
I took an email from a guy who said he was interviewing me for a Cisco newsletter, on social media and small to medium size business. I gave him these answers and then realised: I never checked. He could just be some dude wanting free tips to give to clients. Heh. But I doubt it….
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