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You are here: Home / Archives for Marketing

February 27, 2017

Best Upsell is Education #Dropbox #marketing

I’m just writing a (quick) post cos I find this stuff confusing. I pay about 100 bucks a year for Dropbox. Not sure why.  I guess I feel more secure – even though I suspect Dropbox is no more secure than iCloud LOL – having some documents in the cloud, duplicated. Just don’t upload your sexting […]

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Article by Laurel / Marketing, social media / dropbox, Marketing, social media, upsell

September 3, 2015

How to Do a LinkedIn Profile Audit

Audit/Benchmark your LinkedIn Profile. This is a video on how to do a preliminary LinkedIn AUDIT for your personal LinkedIn Profile AUDIT (fill in). The audit is a suggested activity BEFORE attending one of my social media classes (classes at bottom):

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Article by Laurel / howto, Online Course, social media, Training / audit, benchmark, business, LinkedIn, Marketing, profile, social media, socialmedia

June 22, 2015

Advanced Social Media Course – August Sydney 2015

Looking for an advanced social media course in Sydney? Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? Look no further! 🙂

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Article by Laurel / Course, social media, Social Media Australia, Training / analytics, business, campaign, Education, Facebook, Marketing, measurement, social ads, social media, strategy, Sydney, Training, Twitter, workshop

February 23, 2015

How to Write a Social Media Strategy in 9 Steps

How to write a #socialmedia strategy for Gov, Organisations.
Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary
The online course (4hrs of video and practical exercises) is here https://www.udemy.com/social-media-strategy/?couponCode=YT2015

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Article by Laurel / Course, Online Communities, Online Course, social media / communications, Course, Marketing, online, public relations, social media, strategy, Training, workshop

September 5, 2014

The Rise of Trollmarketing and Trashtweeting on Business Social Media

Using trolling as a marketing campaign on social media. Advertising used to be so polite. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. And unusual. Today it seems that every brand voice is experimenting with being obnoxious to get those much needed eyeballs that wander the ‘net lost in the Attention Economy. Dissing competitors is du jour.

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Article by Laurel / social media / brand wars, campaign, Marketing, social media, trolling, trollmarketing

December 8, 2013

Job #SocialMedia – Digital Marketing Co-ordinator- Sydney @p2pKirstie

social media job australia

Social media job as a digital marketing coordinator in Sydney for 70k a year. Dec 2013 Wordpress, Facebook, Twitter etc?

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Article by Laurel / Jobs, social media / Australia, career, digital marketing, jobs, Marketing, social media, Sydney

April 17, 2013

Four Types of Status Updates for Improving Social Media Engagement on Facebook and Twitter

What are the four types of status updates for social media that improve engagement? Facebook and Twitter – be the magazine not the advertisement!

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Article by Laurel / Facebook, social media, Social Media Business, Workshop Notes / channels, engagement, Facebook, improve, Marketing, social media, social objects, status updates, tips, Twitter

February 18, 2013

Social Media courses – Facebook Twitter – 2014 Sydney Australia

2014: Are you looking for practical computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Here are a list of our courses and workshops in Sydney in 2013

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Article by Laurel / Course, Education, Event, Online Communities, social media, Social Media Australia, social networks, Training / 2014, Course, Education, Facebook, lesson, Marketing, measurement, social media, teaching, Training, Twitter, workshop

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About Laurel @SilkCharm

2017: Laurel Papworth aka SilkCharm connects with 6.8 million people through social media each month and has 11,000 online students studying social media with her. Laurel was named by Forbes Magazine in the Top 50 Social Media Influencers globally and has taught Facebook, Blogging etc at the University of Sydney for 10 years. Laurel: About and Online Courses

Social Media Online Courses

facebook twitter and blogging courses online social media workshop

3 Day Social Media Course Sydney 2018

Course: 3day social media sydney intensive

2 Day Facebook Course Sydney 2018

3 Day Social Media Intensive V

https://www.youtube.com/watch?v=A67gaxoJNNU

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