Facebook has seen a surge of 513% of Senior Citizens and over 55’s joining in the USA. Australia too has a massive increase in seniors in Facebook and social networks generally in the last year or two. I want to offer some links for the statistics I quoted for an article in The Age and…
Marie Claire this month has an article on an online brawl between a model/socialite, a snarky blogger and Google. I know that some of you readers out there in bloggy land like to read traditional media from time to time – especially when a social media goddess a la me (heh) is in it –…
Marketing Magazine name Industry Head of Social Media for Australia. What is an Industry? What is an Influencer? What commodity does social media create, to make an industry? Kate Kendall (@KateKendall) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry”. I hunkered down…
What is “the experience economy” – is it the next step on from agrarian, commodity, service…? How does value – and therefore money, currency – shift when people are more willing to pay for intangible experiences than physical goods? Can we monetize something in our minds? The first episode of my new podcast, Social Media Business, looks at revenue stream associated with providing your online community or social networks with a real world experience such as a meetup, conference or party.
Electrolux global social media summit in Stockholm with video of me Laurel Papworth as the representative from Australia/Asia. Peter Shankman from HelpAReporterOut was part of the summit too!
measurement in social media presentation at Marketing Now!
Computer based social media classes on how to use Twitter, Facebook fanpages, setting them up and also blogging and rss readers and so on.
Just around the corner is a whole new world of social TV. Social media meets traditional content – audiences become online community members. Social networks around TV.
Darren Rowse, Australia’s number one blogger is on the speaking circuit.
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