Google find Steven’s Facebook photo first… Industry moves afoot, dear Watson! My primary responsibilities will be writing reports, fielding client inquiries and delivering consulting engagements. In my research, I will write for interactive marketing professionals in particular as well as marketing and strategy decision makers in general. Research topics will range from the Australian interactive…
Good ol’ Forresters (from AdWeek): NEW YORK The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study. According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will…
Integrate online and offline communities for increased stickiness and retention While e-commerce itself continues to be a nebulous component for many companies, as the demise of so many e-tailing efforts in the past year or so certainly indicates, including the Internet and its Generation Y devotees in an online/offline, clicks-and-bricks marketing mix seems paramount. “I…
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