Gonzo marketing

Homeland Stupidity? I’m really intrigued. Not so much by sites with cool and irreverent names, but by their Gonzo Marketing techniques (I loved that book). I should link to the author but do I pick his evil alter ego Rage Boy or his grown up *boring* Wired magazine, Cluetrain Manifesto editor link- guess which one…

CNet community

Love what’s hapening over at CNet – they are slowly but surely evolving into collaborative shopping site. I had a brief (email) convo with Jeremy R., the snr Editor for Australia. With our recent 1 May redesign, we now offer users the ability to rate products on our site (whether they are reviews or previews…

Telstra’s Talking – but are they listening?

I did have high hopes for NowWeAreTalking (see my bloglet and subsequent comments) Telstra’s attempt to build an online community around it’s services. But. The Age (Helen Westerman and Rebecca Urban) has an article, Telstra makes a discourtesy call. TELSTRA’S online mouthpiece nowwearetalking.com.au likes to do some plain speaking.But a recent posting taking a swing…

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