There are a few pitfalls in social media campaigns and definitely one of them is to try and force conversations around “finish my sentence….” games. It never ends well – either ignored or turned vile. Here’s some tips and warnings for beginner online community managers.
I tried to comment on this article InsideCRM, but the comment disappeared. Either it vanished in a sea of pixels or it’s pre-moderated (but not explained as such): 6 Easy Ways to Generate Word-of-Mouth Campaigns Creating a buzz is simple if you get inventive, have fun – and follow these tips. By Ellen Smith on…
The Customer is NOT on Your Side: Got more examples of anti-branding by consumers?? Tell me and I’ll post them, with a link/hat tip back to your site. (see here for the Customer is on Your Side) Anyone got any examples of anti-marketing, anti-advertising sites? This is where the consumer has got so pissed with…
Lots of chatter in online communities on this one – mostly from marketing people, not teens though: SPRITE PIONEERS NEW CONSUMER CONNECTIONS THROUGH MOBILE TECHNOLOGY The “Sprite Yard” is the first “community-to-go” that combines photo sharing, message board, planner, and digital downloads in one simple interface for mobile phones ATLANTA, June 6, 2007 – The…
There’s ethical crowdsourcing for user generated advertising such as GetUp.org‘s ozin30seconds: We’re starting something brand new for Australia. It’s GetUp’s ground-breaking competition: “Oz in 30 Seconds” – a chance to show us your Australia by making a 30 second political ad , which we will air on national prime time television during the lead up…
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