Social Marketing vs Traditional Marketing Mix

In Australia, which is best – traditional agencies doing social vs social media consultancies? What is the marketing mix – online, offline, direct, TV, social – that is optimum for brands? Note for overseas readers: Tony Thomas runs a small agency The Population specializing in social media marketing). I saw Tony Thomas’ letter in B&T…

British mobile TV trial

From NMA.co.uk: The BBC, ITV and mobile handset manufacturers LG Mobile and Samsung are believed to be on the verge of announcing a full-scale mobile TV trial in the UK planned for later this year. The trial will be the first national level barometer of the potential take up of mobile TV services and will…

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