Hello and welcome to the top 5 Facebook Business Pages for Australian Banks (includes one Community Bank). We investigate how they are working (and not working) and why they got the SilkCharm Score they got. I have investigated how the banks are using social media to turnaround negative sentiment around banks and engage with communities of interest (young families, small business, investors etc).
NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up” with the other banks. A leaked PR message, Valentine’s breakup, secret videos in the “opposition’s offices”. Here’s the “break up letter” video.
Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers?
Please add the ChipIn widget to your Facebook or blog and help raise money for Wonderwebby, Jasmin Tragas Filipino Womens Trust Bank.
After the radio interview with Tony Delroy a few days ago, I’ve had an inordinate number of requests for information on social lending and microfinancing sites. Particularly Australian p2p banks. Remember a bank holds money that the community members have each – for example, salaries, or savings. Then the bank manager takes the community money […]
… your right as a student during O-week to get a prepaid ANZ credit card? Welcome to Student Rights! This is Australia’s social, educational and commercial network for students only. The centre piece is this web site, which provides local and international students with a portal of information, resources and communication. For those lucky students that […]
6:10 am on a Saturday morning and unreliable NetBank (Commonwealth Bank) is down. Again. I’m on my way to the airport, to Singapore. I need to pay some bills blah blah. I wouldn’t mind but I get this message 1 in 3 times I log in, and I log in only a few times a […]
If the company you work for, wants to lay marketing staff off, or cut marketing budget (right as you are in the middle of implementing blogging and wikis and Facebook uber stuff), tell ’em no. 1. Research the customer. Instead of cutting the market research budget, you need to know more than ever how consumers […]