I registered OptusPoo.com.au about a year ago ,to create an online community of people annoyed with Optus. The same time that a number of others got fed up with Optus and created BadOptus etc, to be followed by other bad Optus sites. I’d had shocking service from Optus (the guy told me “yeah I know how…
I get asked all the time “if you blog, tweet, slideshare, podcast, can’t someone just TAKE your intellectual property?” My response – you are SAFER if you are open with your content than locking it down. A few years ago,I called for an “unIndustry” association to protect user generated content (the little guy) from being…
United Airlines broke a guitar. What ensued online was comprehensively a brand trashing and demonstrated what happens if you don’t pay attention to social media – even just monitoring it – it can cost your company $180,000,000.
ABC TV show sacks their host – excuse me, founding host – Jeremy Ray. In the old days, after a week of phone calls and letters to the station that would be the end of it. But now? In today’s social media climate? nuh uh. Jeremy gets online and says it’s cos he’s not a…
Michael Specht found this one on the Real Footy: The AFL has given a bunch of self-confessed football loving ‘IT geeks’ seven days notice to remove any references to the AFL, images or the mention of associated football league clubs from their footy blog. The blog contestedfooty.com – set up by seven footy-obsessed students from…
I’m always interested in Film and TV – and we had an interesting discussion the other night on the social network, Twitter about EPG (Electronic Program Guide). The sheer – and there’s no other word for it but ‘hatred‘ – people have for EPG abuses by TV stations was obvious. It seems that ALL the…
AIG got a billion dollar bailout then went on a retreat – 1/2 million dollar workshop. I want me some of that. It’s really a simple proposition from VizEdu: Company Karma Will Win. It would’ve been nice to see the bottom line impact, such as the Engadget vs Apple stock price fiasco. Did the blogosphere…
It’s the little things that set off customers into becoming anti -brand vigilantes. *laughs* This guy was taking a video outside Trader Joes, an American assorted goods store, by the look of it. : If I made a commercial for Trader Joe’s. One day I was taking a photo of a primitive but lovely hand-drawn…
Just kinda bookmarking this one – at war with your customer and forcing your customer to go to war with you, en masse. Warner Music Group are forcing Google’s YouTube to pull videos that have any recognisable Warner music in it. Background, homage, mashups, clips, concerts, cover’s, singing the shower, you name it, gone. I…
End of content
End of content