In this video I go through how websites track your purchases through cookies and pixels (called remarketing or retargeting) and then how browsers like Chrome and Safari and Firefox will be blocking cookies in 2021. Ok, Safari and Firefox already do, but Google’s Chrome is blocking from 2021! This will affect Facebook, LinkedIn, Google Ads,…
Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Sydney CBD Facebook for Business course: Monday 6 & Tuesday…
Your sponsored posts on Facebook are hated, and customers leave ‘get out of my newsfeed’ messages in their hundreds. Welcome to social media engagement! how to write sponsored posts and not be a dork.
Online ads are dropping in price and blaming online communities. Yet social advertising rarely work because we are chatting with mates, and not to be interrupted by situationally irrelevant ads.
Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can…
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