Super Rich: more online, less TV

Who knew?

Affluent Americans with annual household incomes of $100K or more read an average of eight publication titles, while the average number of issues they read is 17.9. Among the super-rich (those with incomes more than $250K), however, the number of issues read jumps to 25.5.

Similarly, the average number of hours all affluent heads-of-house spend weekly on the internet is 23.4, while the super rich spend 27.4 hours a week surfing.

Barron’s, The Wall Street Journal, National Geographic, Cooking Light, Time and Sports Illustrated are among the publications that have the highest per-issue audiences among the affluent. (read more here)

I have only two things to say: one is that I am clearly living the lifestyle of the rich and famous and two, which site do you think Paris Hilton and crowd spend their 27.4 hours per week on? A Small World maybe?

The average number of weekly hours spent TV-watching among all affluent heads-of-house is 19.5, while the super-rich spend 17.8 hours in front of the TV.

.. .watching ” A Simple Life” no doubt. Or The Apprentice with Trump.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

4 thoughts on “Super Rich: more online, less TV

  1. local data suggests the higher net worth ppl over index very strongly for online in Oz too 🙂

  2. local data suggests the higher net worth ppl over index very strongly for online in Oz too 🙂

    only problem is Morgan’s online measurement is so limited it’s hard to get a handle of WHAT exactly they are doing there.

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