Stickiness: Let your users customise

Customising is a great way of users adding their own content and making it relevant for themselves. I prefer customising that allows the users to share with friends too – booklists, music lists etc – as we then see user-generated content being passed within and throughout the community.

Companies can escape the commodization trap by the same route as all other offerings can take: customization. When you customize an experience you make it just right for an individual-providing exactly what he or she needs right now-you cannot help changing that individual. When you customize an experience, you automatically turn it into a transformation, which companies create on top of experiences (you’ve heard the phrase “a life-transforming experience”), just as they create experiences on top of services, and so forth” (Pine II and Gilmore 1999, p.165).

These guys wrote books you can buy from Amazon – and you can download some .pdf documents for six bucks (Aussie) from there too.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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