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Steve Irwin and community


When Australia lost the Crocodile Hunter a couple of hours ago, shock reverberated around the ‘net.

Intriguingly, I expected Guestbooks to be up with the half hour. What I did find was the comment section of The Courier Mail performing that task. Tragic Loss of An Aussie Icon. Unfortunately, because they moderate every comment I doubt they will have the infrastructure to provide a proper, responsive, memorial guest book service for Steve Irwin to the world.

But if you do operate a traditional media/online paper, consider having guestbook infrastructure ready. Its a way to open dialogue between people who want to express their emotions. Stop thinking articles and journalism and start thinking dialogue and discussions. Remember the outpourings for Sophie Delezio at WishesForSophie? My bloglet here. Don’t do it for the ads, do it for your community. No I’m not being niaive, popup ads will just enrage already tender feelings, this is NOT the time to engage your readers in a marketing campaign! But sure, have interesting clickthroughs they can use, once they have assuaged their need to vent shock and disbelief.
Note: I still can’t get NewsCorp “tribute to Steve Irwin” site to load. It’s URL includes a Courier Mail subdirectory – infrastructure issues? When it loaded I got this message:

The form you submitted contained the following errors
Unable to receive your comment at this time.

Sure its a small problem -News will chuck a few quid into upgrading the servers – but unless the recognition for tribal rituals and ceremonies around community events is understood and appreciated, leaders will form communities elsewhere that meet the public’s needs. No doubt about it.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

2 thoughts on “Steve Irwin and community

  1. @mdart nah they had a brief “unconfirmed report” then MSM sites went down. http://bit.ly/19lysd
    from 2006

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