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Staff are community members too!


Those of you who have been to a presentation or course of mine know that I talk about staff being members of other communities. And how you should maximise their input as part of your branded community. I usually talk about geeks who work for telstra or optus hanging around with a nom de plume like ‘gandalf77’ on whirlpool.net.au answering questions and being Gods of Telco.

When you do bring them inhouse, be wary of creating a situation where you set them up to fail. I always thought Tom Reynolds was the best blogger on NowWeAreSlagging – honest, straight up, not a yes man. Now he’s been sacked for quite an unoffensive post. Read the full story here and his personal blog here. I used to read his personal blog a while ago – it seemed to be mostly about motorbikes and his wife/partner. In that order. 🙂 That News link has some good comments – one guy wrote that corporate bloggers have a public profile and they must be handled professionally, particularly when it comes to moving them along. Nice point.

Interesting old article here about staff being sacked for having a personal blog. I think I read yesterday that CNN have banned all staff from having personal blogs? Formal, branded, brainwashed blogging is ok, doing stuff in your personal time is not. I must find (and read) that article – it just sounds too big brotherish to be real. Serves me right for not clicking it when I saw it on Google Desktop, scrolling by on its way to who-knows-where.

Ciao for now, off to have a drinkypoos.

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Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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