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Sports Online Community


I spent some time doing broadcast (filming) football in Sydney for judiciary purposes. If I ever liked sport – which I doubt- I certainly didn’t after these gigs. “No I don’t know the score, I film it, not watch it!”. However rumour has it people do like sport – and particularly rumours about sports. Deadspin is an interesting online community developed around sport blogs and tips.

2. Why are you doing a blog about sports? Aren’t blogs about Hillary Clinton being a lesbian and Tara Reid drunkenly shoving firecrackers up her nose?

Yes, blogs are about those things, and thank heavens for that. But we believe that the world of sports moves as fast, if not faster, than any other world, save for Mercury, because it’s the one that’s closest to the sun. There’s a whole side of sports that, because of either corporate obligations or just plain laziness, never makes it into the public consciousness. We specialize in that side. Put it this way: despite the NFL’s and ESPN’s best attempts, we haven’t forgotten about Ron Mexico


Anyway, in spite of being about sport, I like them, they have a cool sense of community and they give *manly hugs* – what’s not to like?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

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