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Social Networks: Australia – Hitwise statistics


Just a snippet:

Social Networking Sites Stay Strong

Hitwise Australia reports that the social networking website Bebo has experienced a market share increase of more than 240% in the Net Communities and Chat industry over the past 15 months. As of June 2007 www.bebo.com has 6.03% share of the industry’s market, compared to 1.76% in April 2006. Facebook (www.facebook.com) has also climbed in market share, with 2.96% at the end of June 2007 compared to 0.069% in April 2006, however Myspace (www.myspace.com) still dominates the industry with 29.88% market share.

I really must look into how they are defining “Net Communities and Chat”. Anyone wanna check for me? – I am lazy, after all.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Social Networks: Australia – Hitwise statistics

  1. Perhaps what is interesting about social media is the confusion that is being felt by the PR/marketing community. For eg. in a recent survey by Dow Jones and the PRSA (US PR body) 88% or PRs think new media helps them reach mass markets, yet almost half think new media like social networking sites, create ethical problems. i.e. are they reputable? How is value measured? Here’s some more info: www.factiva.com/prsasurvey

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