Social Networks: Australia – Hitwise statistics
Just a snippet: Social Networking Sites Stay Strong Hitwise Australia reports that the social networking website Bebo has experienced a market share increase of more than 240% in the Net Communities and Chat industry over the past 15 months. As of June 2007 www.bebo.com has 6.03% share of the industry’s market, compared to 1.76% in…
Just a snippet:
Social Networking Sites Stay Strong
Hitwise Australia reports that the social networking website Bebo has experienced a market share increase of more than 240% in the Net Communities and Chat industry over the past 15 months. As of June 2007 www.bebo.com has 6.03% share of the industry’s market, compared to 1.76% in April 2006. Facebook (www.facebook.com) has also climbed in market share, with 2.96% at the end of June 2007 compared to 0.069% in April 2006, however Myspace (www.myspace.com) still dominates the industry with 29.88% market share.
I really must look into how they are defining “Net Communities and Chat”. Anyone wanna check for me? – I am lazy, after all.
Perhaps what is interesting about social media is the confusion that is being felt by the PR/marketing community. For eg. in a recent survey by Dow Jones and the PRSA (US PR body) 88% or PRs think new media helps them reach mass markets, yet almost half think new media like social networking sites, create ethical problems. i.e. are they reputable? How is value measured? Here’s some more info: http://www.factiva.com/prsasurvey