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Social Network: Rugby in September


Rugby. NOT my cup of tea. But given how many people like sport and stuff, I thought in the interest of balanced reporting I should post about Rugby and online communities. Wait! hang on a minute! This is a blog – balanced reporting my ar$e! :p

The Telegraph is planning to develop a social network for the Rugby World Cup in September. The company is to use its ‘My Telegraph’ personalised news service as the foundation for a social networking platform around the event. The Telegraph Media Group rolled out My Telegraph in May, which enables registered users to save articles for future use. The company is now considering how to more closely link its users during the competition, effectively establishing a rugby

10 bucks says the Rugby games brings in an almighty battle of the social networks. I think this is the year that various sponsors and entities will be fighting it out, to build traction in a online sports community.
Official Rugby site just has a crap signup newsletter. (I mean, pretty portal but not social network).
FanStreet has some spanish forums
MyTelegraph rugby site (looking for it now, update later)
Australian Sports Tours
and my personal favourite (tho I’m not a sporty type, they are a great community!) Thefanatics.

I wrote back in december that I thought that tickets would start to be sold through fan sites. So instead of using a ticket aggregator such as Ticketek, companies would deal directly with a community a few million members if the community is set up to buy/sell/trade. Is it happening yet? I noticed that classifieds and auction house software is becoming standard with social networking software. Interesting. That is going to shift economic dynamics around.

Even more than the soccer, this Rugby thing may just create a tipping point. I guess what I’m looking for is a social network that in years to come we point to and say: “there! that was the year that we moved away from mass media MySpace into niche sports community“. Am I dreaming?

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

3 thoughts on “Social Network: Rugby in September

  1. as you wish,

    the day you posted this was the same day this site was created..spooky?

    A Sydney rugby obsessed chick who has serious street cred for her fashion & rugby knowledge.

    http://chicrugby.blogspot.com

  2. The Rugby Social community everyone is looking for already exists. www.RuggerSpace.com and www.RuggerCast.com

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