Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012

Here are some social media courses for you (or perhaps, for someone you know) for June and July.  A hands on, practical computer class on Google Plus (half day) and some short 2 hour  howto sessions (demonstration) on Pinterest Foursquare and Facebook Timeline for Business. All social media training below is held in Sydney – please contact laurel [at] communitycrew.com for other locations and inhouse corporate training. [More info on the Corporate inhouse 3 Day Intensive Advanced Social Media workshop here]

Google Plus Business Page training and computer workshop

Did you know that Google has changed their SEO (search engine optimisation algorithm) to make sure that your Business Page on Google Plus rules over everything else? Google Plus reached 49 million members (Dec 2011) in only a few months! And more interestingly, Google Plus is set to reach 400 million members during 2012. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

For more information go to Google Plus course on Eventbrite

Session Details 

Did you know that Google has changed their SEO (search engine optimisation algorithm) to make sure that your Business Page on Google Plus rules over everything else? Google Plus reached 49 million members (Dec 2011) in only a few months! And more interestingly, Google Plus is set to reach 400 million members during 2012. Facebook has around 800 million members – why not spend an afternoon learning about Google Plus?

• Why not grab your Google Plus Business Page before someone else does! Perhaps you have a Facebook Page? What is the difference between the Facebook Business Page and a Google Business Page? Set up a Google Plus Business Page.
• Investigate security and privacy, Circles and distribution of information. Many features on Google Plus are similar to Facebook. But the privacy and circles of distribution are different enough for marketers and business people to ask: how can I reach and engage with my audience on Google in an effective way? Set up Circles and Sparks
• Use Google Plus for identifying Leads and using analytics. Perhaps the biggest threat and opportunity with Google Plus is how it will change search online. If you have invested in SEO or know that your customers find you by searching for you on the internet, Google Plus is rapidly & completely changing Search and change the way we find things online. Forever! Investigate Hangouts.
• What can be added to Google Plus to integrate it with Facebook and Twitter and your website? What about creating and updating content to gain and retain customers – are the status updates, videos  and pictures getting to the right people? Will Google Plus replace email and enewsletters and blogs and wikis? Add plugins to Google Plus
• Where is it all going? What does the future hold? Will Google dominate social media by integrating all Google services into Plus. What does that mean for your business? See how it integrates Docs, Gmail, YouTube, etc.

Please bring your email/password to logon to email during the course. If you have a gmail or google account (including YouTube) please bring that logon too.

Your lecturer, Laurel Papworth, was a beta tester of Google Plus and has 16,000 followers already, and can help you set up and walk away with some great tools to build your business in 2012. Find out more about Laurel Papworth on her website.

More social media courses are available here. If you would like to have a course run inhouse for your organisation or conference, please email: laurel [at] communitycrew.com

Facebook Timeline for Business course training

If you are thinking of starting up a Facebook Page for your Business or Organisation or already have one, this session will help you understand how to set up a Facebook Page to leverage the new Facebook Timeline for Business Pages. Spend a couple of hours learning new tips for Facebook Business Pages Timeline. A demonstration with handouts for you to use at home or work. Tuesday 31 July from 8:30 am to 10:30am. Please arrive early for a prompt 8:30am start.

Session Details 

You already use Facebook a little bit, perhaps for personal use or you have recently set up a Business Page. Learn the key features of the new timeline and tricks and tips to building audiences

• SIX key new features of the timeline including Pinning and enabling Messages from Customers
• BEST Practices including Facebook Pages of those doing well… and some of those that could be improved!
• MEASUREMENT Tools to check how well you are doing and to improve your engagement with fans.
• Facebook APPS that you just have to have
• We spend a few minutes to SET UP a Business Page from scratch so you can make sure you’ve set it up right, from the very beginning!
• WORKBOOK to guide you in improving your own Page

Take a short spell to learn the basics of the new Facebook Timeline and some great new tips from Laurel Papworth! Find out more about Laurel Papworth on her website.

More social media courses are available here. If you would like to have a course run inhouse for your organisation or conference, please email: laurel [at] communitycrew.com

Foursquare Social Media Marketing Workshop

Foursquare users “check in” to a venue – your shop, restaurant, cafe, accountants office, dentist or shopping mall. 10 million of them are using Foursquare each year to tell their friends on Twitter, Facebook and others services what to eat and what to buy. Why not spend a couple of hours learning about popular retail review site, Foursquare? A demonstration with handouts for you to use at home or work. Tuesday 31 July from 11 am to 1 pm. Please arrive early for a prompt 11 am start.

Session Details 

You have heard of Foursquare and seen friends checkins on Facebook and Twitter and would like to learn a little more? You’ve come to the right session!  Learn the key features of Foursquare and how businesses are building loyal customers in social media with campaigns and rewards:

• Claim your venue – shop, retail, club, office and manage analytics
• Create a Foursquare Business Page, learn how to deal with negative criticism.
• Create a Foursquare Special for loyal customers and new visitors. Reward and promote with discounts and vouchers
• Understand tips and checkins and ratings on Foursquare and how they impact Facebook, Twitter and other social media services, including your SEO.
• Understand Partner Badges and learn about case studies and campaigns that have used Foursquare successfully – or otherwise!
• WORKBOOK to guide you in establishing and managing your presence on Foursquare.

Take a short spell to learn the basics of Foursquare and some great new tips from Laurel Papworth! Find out more about Laurel Papworth on her website.

More social media courses are available here. If you would like to have a course run inhouse for your organisation or conference, please email: laurel [at] communitycrew.com

Pinterest for Your Business Training

Social Media newcomer Pinterest drives more traffic to retail sites than Google Plus, LinkedIn and YouTube combined. Pinterest adds the price of your stock to the items pinned yet Pinterest is under fire for their affiliate marketing strategies and copyright policies. Come along and spend a couple of hours exploring social media juggernaut Pinterest.  For more information go to Pinterest for Your Business on Eventbrite.  

Session Details

You have heard of Pinterest and seen friends’ madly pinning fashion, photography, cartoons adn infographics to Facebook, Twitter and other social media sites and would like to learn a little more? Perhaps you’ve heard of small businesses (and large!) who’ve maximised their sales through Pinterest? You’ve come to the right session! learn the key features of Pinterest and how businesses are building word of mouth through Pinterest members:

• How does Pinterest work and how can it benefit your business?
• What to Pin, what not to Pin and how to be Pinned!
• Which organisations SHOULD be prioritising Pinterest for their brands and social media communities and which one’s can afford to hold off?
• We explore the demographics of Pinterest and the power of the women Super Users.
• How to integrate Pinterest into your other social media offerings
• Case studies of businesses who have been successful with Pinterest and somewho are not!
• WORKBOOK to guide you in establishing and managing your presence on Pinterest.

Take a short spell to learn the basics of Foursquare and some great new tips from Laurel Papworth! Find out more about Laurel Papworth on her website.

More social media courses are available here. If you would like to have a course run inhouse for your organisation or conference, please email: laurel [at] communitycrew.com