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  15. Ok, this is freakin’ ridiculous.

    This isnt the roi of social media, it’s the roi of 50 cent pushing penny stocks,

    If 50 cent went on tv to plug the stock would we be calling this the roi of television?

    When a magazine (or anyone) plugs a stock are we now attributing that to whatever medium they use?

    If thats the case the roi of traditional media must be pretty damned awesome!

    1. A) 50 cent on an ad would not be as effective or B) as cheap – social disintermediates media.

      1. So 50c might as well quit all othermarketing activities and just do social then?

        Not that it matters, that wasn’t the question. My question is are we now attributing the roi to the medium? Because we both know a lot of data professionals who would take issue with that.

        1. No, I dont understand at all. This was not a huge campaign with huge funds, involving media & agencies – it was one man sending a handful of sentences to his fans. Building the channel directly without having to employ mediators (TV, agencies) is part of SocMed ROI.

        2. If you are asking if CEOs ask for ROI on TV & radio & newspaper advertising as well as social media, the answer is “hell yes”! The NewspaperWorks site is dedicated to trying to prove newspaper advertising is still relevant. CEOs ask all the time “why use social media – its often their opening line. Had it recently from the Marketing manager of a well known CEO as the first thing she said was “he wants to know “why bother”.
          *shrugs* I agree with you – if a CEO has to be told why it might be an good idea to get involved with a channel of millions of people, they shouldnt be a CEO. But they do, and I collect case studies with bottom line numbers 🙂

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  18. This is a great example of just how important influential voices are, particularly as many penny stocks are ‘pushed’ this way, usually with much less success. As in all cases, be aware of the agenda and motivation of those pushing the message before buying – anything.

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