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  9. The rise of crowdsourcing is amazing – it’s everywhere and i dont mind at all. What I see with @spotus is as you have observed, it needs to spruce itself up. If I was running this campaign I would get a better headline for a start – it doesnt grab except as a headline for a small local rag really. “How many cyclists must die..” or something like that. I would be sharing and pinning and getting support from cycling organisations and talking to road transport authorities. Video interviews would be good too. Do I get the prize? Glass of bubbles and catch you in Melbourne one day? 🙂

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  11. First of all, the site doesn’t say what is in it for people who help fund or give talent towards a story. If they want to rally people, they need to reach out to community groups that have an interest in the stories. Second, as you pointed out, the site isn’t optimised very well. There are 7 stories with pictures on the front page and 9 slots, so two spaces are being wasted. They appear to be using a generic CMS (not sure which one) and I’ll bet their web design is being done by one of the owners who is now overwhelmed and doesn’t have enough time to improve it.

    One big missing piece is success stories. Where are the links to the results? Where can people get an idea how things might turn out? We all know about the iPod Nano watchbands that were funded through Kickstarter. I think every other week we get a news story about a project from that site that is cool. There needs to be some serious stories to get the ball rolling in a big way where people got involved and tell everyone about it for things to take off properly.

    What they might consider doing is finding people in online communities that want to write about their own experiences and publish them. One or two big stories that end up in big newspapers would be all it takes. People love community stories where a pissed-off person takes investigating into their own hands and makes a difference.

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