Hoyts and social media – what do you do when someone names and shames publicly issues with your company, like this Twitter discussion I initiated about Hoyts Cinemas? An exercise for social media students and practitioners – what do you do when someone goes on a Twant (Twitter rant)? Use the diagram covered in 8 ways to deal with negative comments as background. (for my classes and anyone else who wants to play).
Work in pairs or groups and figure out a strategy. If they are my tweets, no name. If others, their twitter name is in brackets.
Dear #Hoyts, why does your website not sent me “forgotten password”? Why can’t I type in my email address instead of username?
Dear #Hoyts why is the default turned to ON to publish to Facebook WALL the minute I join?
Dear #Hoyts why are there TWO loyalty programs? Just a way to take another 10 bucks off me?
Dear #Hoyts why is it when I click on a “Source Code (Purchase Tickets) you take me to a list of movies instead of a purchase screen?
Dear #Hoyts given that you FORCE me (“required”) to hand over my postcode, why not give me a default cinema option?
Dear #Hoyts why do you charge me MORE for an online booking that costs you LESS, than a box office purchase with REAL people hired?
Dear #Hoyts why are ADS wall size yet a little bitty unreadable schedule screen. SOU, HARR, & LIMI means nothing to me.
DIARY OF A…? what? Social Media Consultant? DINNER FOR… 2? 4? DOGS??
Dear #Hoyts, why am I even tweeting to you? You’re not here where your customers are. Doubt your agency even monitors for you.
Influncer and the Retweet
The smart arse? 😛
(from @soboler) @SilkCharm Is somebody looking for some more consulting work? (LP: I’ve never found publicly flaming a potential client to be a particularly effective sales strategy 😛)
I chose Hoyts for this exercise cos I believed and had experienced every word (the rant came first, post second). What do you surmise? How would you handle this as an attack against YOUR company, products or services?