Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. You’ll see how to build a social media monitoring dashboard, set up social media press release site, learn the difference between a 9 step social media strategy, a 5 step campaign and so on. Facebook, Twitter, blogs will be covered (we set up a blog live) as well as how to build audiences. It’s a great half day instruction for beginners AND advanced. Book social media course.

Social Media Training June 2012

Wednesday 13 June 2012, 2pm-6pm

UNSW CBD Campus, Level 6, 1 O’Connell Street, Sydney, Laurel Papworth, $176 pp (inc. GST)

Are you interested in social media? Do you work in sales, marketing or communications? Are you a business owner or entrepreneur? If you are, then you need to know more about digital communication and so do your staff. Don’t miss this opportunity! INFORUM group invite you to attend a very special workshop with social media guru Laurel Papworth. This course is a practical session showing step by step how to set up a social media dashboard for

monitoring a social media news room (no more PDF press release!) and a demonstration of tools to make your life easier. Also includes a 12 step social media strategy section, and a 5 step social media campaign outline.
  • Session 1 How do you save time and energy monitoring ALL those social media sites? This session will show you how!
  • Session 2 Social Media News Room. How can you provide press releases that will be read and passed on through social media and published by journalists? Did you know you can measure the influence of a blogger or Twitter? How do you measure ‘sentiment’ online when people are talking about your policies or district? Learn here!
  • Session 3 What is the difference between a social media strategy and a social media campaign? Having a Facebook fanpage and a Twitter account is not a “strategy” – this session gives you the steps to developing both.
If you attended our Social Media Forum in Sydney, you will remember Laurel was one of our panelists. Laurel is an extremely well-qualified educator of Social Media and runs courses regularly. She was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media.” She has consulted globally, including with the Singapore Government and Middle East Broadcasting, and in Australia with Westpac, Sony, as well as local, State and Federal Government. Laurel is the CEO of The Community Crew, managing massive gaming and online communities including Facebook and forums for reality TV shows such as Junior Masterchef. Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School, and she has been managing virtual communities since 1989. In the last few months Laurel has appeared on Finance Quarter, Lateline, 7:30 Report, Midday Report ABC, Radio National, and in the Australian Financial Review, The Australian, and other media channels. AdAge named in the Top 150 Media Bloggers, and she is on Google Plus’ Recommended List. Laurel has offered her time for this workshop for our members at a very special ticket price.
Date: Wednesday 13 June
Time: 2pm – 6pm
Price: $176 pp including afternoon tea (price includes GST). This workshop is tax deductible.
Venue: UNSW CBD Campus, Conference Room II, Level 6, 1 O’Connell Street, Sydney
Parking: CBD Campus guests can receive a discounted rate for parking at Secure Parking, Sofitel Wentworth, entry via Bligh Street; $19 for evening parking with entry after 5pm. Please direct guests to CBD Campus reception for ticket validation.

Let me know if you are coming? I’m @SilkCharm on Twitter 🙂