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Social Media: Bank Robbery


Leveraging social media sites for good – or evil. Here’s how you rob a bank:

  1. put an ad in Craigslist (social ads) asking for road workers, wearing a yellow vest, safety goggles, a blue shirt, and a respirator mask to take a job outside Bank of America at 11am on a specific day.
  2. Offer them $28.50 per hour for showing up.
  3. you, the bank robber, wear a yellow vest, safety goggles, a blue shirt, and a respirator mask
  4. run up to armored truck, pepper spray
  5. escape in an inner tube down a river.

The police are said to be using the Craigslist site as their tool for tracking him down. No doubt so are those road workers. I hope he paid the Craigslist community. Otherwise his reputation there and on eBay etc. will be shot to pieces. Hilarious piece at CNET. Hat tip: @MarkYolton (SAP) and @dmckeeve

All joking aside, you don’t really think that criminals ignore social media do you? What if the bad guys use your community that you are building online for your business or organisation to plan a robbery or murder? Got your PR Crisis stuff sorted already, have you?

…. Or using Twitter for nefarious purposes? Hmmm, giving me ideas… Heh.

Laurel Papworth

Named by Forbes™ Magazine in the Top 50 Social Media Influencers globally, named Head of Industry, Social Media (Marketing Magazine™) and in the Power150 Media bloggers (AdAge™). CERT IV Training and Assessment certified trainer (Diplomas and Certificates etc) Adult Education. Laurel has manager Facebook Pages for Junior Masterchef, Idol, Big Brother etc. and have consulted on private online communities for banks Westpac, not for profits UNHCR & governments in SE Asia. Lecturer, social media, University of Sydney for 10 years and Laurel has 11,000 online students. Laurel Papworth personally connects to 6 million followers online and has taught around 100,000 people in the last 10 years how to be social media managers.

One thought on “Social Media: Bank Robbery

  1. Ideas like this were raised earlier I think… something along the lines… do not release too much detail regarding your address and your upcoming engagements as people may figure out where you live and when you will be out of town. That is when they may pay your empty dwelling a visit. Thought provoking, just like your post!
    Cheers
    John

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