Leveraging social media sites for good – or evil. Here’s how you rob a bank:

  1. put an ad in Craigslist (social ads) asking for road workers, wearing a yellow vest, safety goggles, a blue shirt, and a respirator mask to take a job outside Bank of America at 11am on a specific day.
  2. Offer them $28.50 per hour for showing up.
  3. you, the bank robber, wear a yellow vest, safety goggles, a blue shirt, and a respirator mask
  4. run up to armored truck, pepper spray
  5. escape in an inner tube down a river.

The police are said to be using the Craigslist site as their tool for tracking him down. No doubt so are those road workers. I hope he paid the Craigslist community. Otherwise his reputation there and on eBay etc. will be shot to pieces. Hilarious piece at CNET. Hat tip: @MarkYolton (SAP) and @dmckeeve

All joking aside, you don’t really think that criminals ignore social media do you? What if the bad guys use your community that you are building online for your business or organisation to plan a robbery or murder? Got your PR Crisis stuff sorted already, have you?

…. Or using Twitter for nefarious purposes? Hmmm, giving me ideas… Heh.